RealTruck, Inc. Announces Participation and Schedule of Events at SEMA 2023

Premier aftermarket accessories company shares details of exclusive opportunities for attendees

Ann Arbor, Mich., Oct. 24, 2023RealTruck, Inc., the premier manufacturer of functional aftermarket accessories and an online destination for truck, Jeep®, Bronco® and off-road enthusiasts announces its participation at SEMA 2023 in Las Vegas, Nevada from Oct. 31 to Nov. 3, and SEMA Fest from Nov. 3-4. RealTruck will have a dedicated booth where the company will showcase its newest products on featured builds and host exciting events. SEMA (Specialty Equipment Market Association) is the premier automotive specialty products trade event, attracting industry professionals and automotive enthusiasts.

“We’re excited to be back at SEMA this year to showcase three one-of-a-kind builds and a lineup of great products to share with the SEMA crowd,” said Lee Riser, vice president of marketing at RealTruck. “We’re also thrilled to have “Steeda” and the McQueen family with us to celebrate their history and legacy with Ford.”

RealTruck’s West Hall Booth #50027 will be a top destination for automotive enthusiasts at the show from day one through the end of SEMA and SEMA fest. In addition to its impressive product lineup, RealTruck has planned several must-see events and interview opportunities. 

The leader in automotive accessories will host a press conference to introduce three notable custom builds including the McQueen/Steeda F-150 as a tribute to the decades-long relationship between the McQueen family and the Ford brand, a first ever Meateater edition 2019 Chevy Silverado 1500 Crew Cab and a very special Matchbox build which will be donated to Building Homes for Heroes

Following the press conference, the McQueen family will be on hand to celebrate their family’s history with Ford with a special meet and greet and a celebrity signing. Members of the McQueen family and RealTruck’s Lee Riser will be available for interview opportunities at the RealTruck booth at SEMA.

“Following the blueprint laid by my father and continuing to push the boundaries to pay homage to his legacy, the McQueen-Racing X F-150 is the perfect embodiment of our vision for a modern 'McQueen' off-road truck," said Chad McQueen on behalf of his family. "This wouldn't have been possible without the support of our dedicated partners at RealTruck and Steeda. We had a vision and they brought it to life.”

RealTruck will also host a live reveal of the AAM Keys to Ride winner at its booth. The live reveal will see one of six resellers win a 2022 Toyota Tundra customized with products from RealTruck. 

Following SEMA, the company will have a major presence at SEMA Fest, open to the public, with the Ultimate Adventure truck build on display. As part of the two-day event RealTruck will host a special appearance from Dave “Dirt Head” Chapelle.  

The full lineup includes:

  • 10/31 at 1:00 p.m. – AAM Keys to Ride winner live reveal 

  • 11/1 at 11:00 a.m. – Press conference introducing three never before seen specialty builds, followed by a meet and greet and celebrity signing with the McQueen family

Please reach out to the media contact below to schedule an interview with a member of the McQueen family or RealTruck’s Lee Riser during SEMA. 

About RealTruck

RealTruck is the premier manufacturer of functional aftermarket accessories and digital destination for truck, Jeep®, Bronco® and off-road enthusiasts. Headquartered in Ann Arbor, Mich. with over 5,000 associates across 51 locations worldwide, RealTruck continuously designs, develops, manufactures and sells industry-defining products with more than 850 patents and pending applications. RealTruck's extensive product offering is a leader in each of its primary categories. The company's omni-channel approach makes it easy for people to find the right products to transform their vehicle, gain expert advice and secure professional installation whether they're shopping for products online at or through the more than 12,000 dealer locations and automotive (OEM) partnerships who sell their products. RealTruck is engineered to deliver a seamless consumer experience from idea to installation. For more information, visit

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