RealTruck to Debut New Products and Two Major Build Announcements at Specialty Equipment Market Association (SEMA) 2026

ANN ARBOR, Mich. (October 29, 2026) – RealTruck, America's leading truck accessory brand, is returning for its 18th year at this year’s Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada Nov. 3-6. RealTruck will showcase American Innovation in action through new product displays, vehicle builds, interactive RFID discovery, and access to RealTruck team members. Every element of the experience will highlight the brand’s commitment to pushing what’s possible and shaping what’s next.

As part of the showcase, RealTruck will display eight custom vehicle builds and reveal nine new products across four categories at its booth (#50033) in the West Hall of the Las Vegas Convention Center. Two of the new products, the Trifecta Max Bed Cover and Husky Liners ReadySprayer are expected to be available by the new year, with the Velocity Running Boards launching in early 2027. 

During SEMA’s comprehensive, multi-hour live streaming broadcast, RealTruck will make the following announcements:

• Tuesday, Nov. 3 at 1:38 p.m. PST: Feature news about the iconic MasterCraft custom truck build and restoration project.

• Wednesday, Nov. 4 at 11:15 a.m. PST: Announce a new collaboration with a well-known humanitarian organization.

• Thursday, Nov. 5 at 10:10 a.m. PST: In-Studio Interview with RealTruck Vice President of Marketing Activation Lee Riser who will speak to what the brand has in store.

”Year after year, SEMA has been a cornerstone of our brand’s presence in the aftermarket accessory industry. It’s where we connect with customers, showcase what’s next, and reinforce our long-standing commitment to innovation,” said RealTruck Vice President of Marketing Activation Lee Riser. “We’re looking forward to unveiling a new collaboration, showcasing the latest build updates, and giving attendees a first look at exciting new products on the horizon.”

RealTruck is offering a first look at several upcoming product releases, with new offerings expected to be available soon. See below for a preview:

Trifecta Max Truck Bed Cover 

Trifecta Max isn't just another soft folding cover – it's a complete re-engineering of the category, designed to raise expectations for durability, weather protection, and everyday usability. The Trifecta Max is engineered with new 3-layer TriShield™ vinyl, industry-exclusive MegaBow™ support system, triple-seal weather protection and upgraded construction throughout. Launching on November 16, 2026.

Husky Liners ReadySprayer

Keeping your gear, family and vehicle clean is a real challenge during outdoor adventures. With the all-new Husky Liners portable ReadySprayer, you can quickly rinse off mud, sand, sweat or pawprints anywhere you go. The collapsible design with the 7-ft retractable hose and rechargeable battery operation means the sprayer is easy to store and ready when you need it. Launching December 2026.

Velocity / Velocity 360 Running Boards

Offering a first-of-its-kind integrated underglow running board system, no other product on the market combines step functionality with OBD2-synced LED lighting. The lighting syncs automatically with turn signals, hazards, and startup sequences, and can be further customized using the RealTruck iOS/Android app. Launching January 2027.

RealTruck has also submitted nine entries to the SEMA 2026 New Product Showcase across four categories, highlighting innovation in vehicle access, truck bed organization, off-road capability, and cleanup including:

Exterior Accessory (4 entries): RealTruck Traxio 3", 4” and 5” Nerf Bars; RealTruck Growler Sport Running Boards

Truck & Off-Road (1 entry): RealTruck Halo Stubby Front Bumper

Best Engineered (2 entries): RealTruck BAK Revolver X4TS Gen 2; RealTruck GearPanel MOLLE System (Bed Organizer & MOLLE Bundle)

Car Care & Protection (2 entries): Husky Liners ReadySlide Mat 39; Husky Liners ReadySprayer

RealTruck Builder iPads will also be stationed at each of the vehicles throughout the booth to showcase how the vehicles came to life, and allow visitors to interact with the 3D visualization process.

Additionally, dealers are welcome to stop in for a Vision 2030 meeting taking place on Tuesday, Nov. 3 located in the West Hall in room W234.

For more information, please visit RealTruck.com and follow RealTruck on Instagram, TikTok, Facebook, and LinkedIn.

About RealTruck
RealTruck is America’s leading truck accessory brand, built on a foundation of American Innovation. We design, build, and deliver products for the builders, makers, and drivers who rely on their trucks every day—combining real-world functionality with thoughtful engineering.Headquartered in Ann Arbor, Michigan, RealTruck’s 6,000 associates operate across 78 facilities on four continents, supporting a portfolio of trusted brands including Husky Liners®. With more than 1,000 patents and pending applications, our products are developed with a focus on durability, performance, and ease of use.Through an omnichannel approach, RealTruck delivers a seamless consumer experience online at RealTruck.com, through a network of more than 12,000 dealers, and in partnership with leading OEMs.We Are American Innovation.For more information, visit www.realtruck.com

Media Contact
The Brand Amp
RealTruckPR@thebrandamp.com