RealTruck, UFC, and Ram Team Up for a Heavyweight Auction at Barrett-Jackson

I’ve spent over two decades in this business—from early days in my family’s dealership to my current role as Editor-in-Chief of RealSource™. If there’s one thing I’ve learned from my tenure, it’s that a custom build is about more than some bolt-ons, aesthetic flair, and an impressive spec sheet—it’s about the story behind the metal. This year, RealTruck is driving that concept home harder than ever with a massive collaboration with UFC (Ultimate Fighting Championship) and Ram trucks—debuting at the Barrett-Jackson Las Vegas Auction on September 11, 2026.​

For this collaboration, we’re taking not one, but two legendary muscle trucks—a 2005 Dodge Ram 1500 SRT-10 and a 2027 Ram Rumble Bee SRT—to the auction block, slated to cross the stage at 3:30 p.m. PDT in the West Hall of the Las Vegas Convention Center. The best part? 100% of the hammer price is benefiting the Folds of Honor Foundation and the UFC Foundation. Barrett-Jackson is even waiving all fees and commissions to make sure every cent goes where it’s needed most.​

As RealTruck Inc. Vice President of Marketing Lee Riser put it, "Every build tells a story. This one tells three. It’s a 2005 truck, the same year UFC's Ultimate Fighter launched under Dana White, and this SRT-10 became the inspiration for the new Rumble Bee SRT it’s paired with.”​

Here is more info on this special, one-of-a-kind fight card.

The Dodge Ram SRT-10 is a nod to pure performance heritage. Powered by a Viper-derived 8.3L V10 pushing 500 horsepower and 525 lb-ft of torque, it’s a legend that once held the Guinness World Record for the fastest production pickup. RealTruck beefed it up with their signature design and craftsmanship, including:​

• RealTruck AMP Research PowerStep™ for easy access.

• RealTruck TruXedo Pro X15 Soft Roll-Up Tonneau Cover to keep the bed secure.

• Husky Liners premium floor and bed protection.

If the SRT-10 is the legend, the Rumble Bee SRT is the future. This 1-of-1 monster features a supercharged 6.2L Hemi V8 cranking out a staggering 777 horsepower and 680 lb-ft of torque. It’s built to be the quickest gas production pickup ever, with a target top speed of 170 mph and a 0-60 mph time of just 3.4 seconds and a quarter-mile run of 11.6 seconds. Inside, it’s loaded with a 14.5-inch Uconnect touchscreen and Natura Plus leather, but let's be honest—this beast was built to own the pavement.

This isn't just a sale—it’s a first-of-its-kind event. UFC President and CEO Dana White will be there in person, stepping onto the block alongside Craig Jackson to help drive the bids. And the stakes are high—beyond taking home two pieces of automotive history, the winning bidder will also secure a VIP UFC Experience to the future event of their choice.​

As Barrett-Jackson CEO Craig Jackson noted, "Partnering with global powerhouses like UFC, Ram, and RealTruck allows us to amplify our fundraising efforts to a completely new level. Having Dana White bring his unmatched energy to our Las Vegas auction block on September 11 ensures we will maximize the support for the true heroes and families honored by our charity partners."

It’s not just about the trucks. The funds raised will support Folds of Honor, providing life-changing educational scholarships to the families of fallen or disabled military and first responders. The UFC Foundation will also receive a portion of the proceeds, earmarked for charitable initiatives tied to Mexican Independence Day. It’s a chance to bid on something unique while supporting the people who sacrifice the most.

The stage is set for an unforgettable day in Las Vegas, and I’ll be watching closely to see what these heavy-hitters pull in once they cross the block. Be sure to keep an eye on the RealSource blog—we’ll be dropping a follow-up post shortly after the September 11 auction to break down the final results and see just how much we were able to raise for Folds of Honor and the UFC Foundation. In the meantime, you can get more details on the auction at Barrett-Jackson.com.