RealTruck Visits Barrett-Jackson Scottsdale

Updated on Feb 14, 2024

Edited by
 RealTruck Expert Team

I made a planned trip from Philly to Phoenix, Arizona last week so that my puppy Princess Peach could be spayed but never thought I would be going to Barrett-Jackson’s auction in Scottsdale, Arizona. My brother James and his wife Lain live in Cave Creek, AZ and Lain is a doctor of veterinary medicine and PP’s primary care provider. We scheduled the trip for the third week of January ‘24, making for a nicely timed getaway during a major snowstorm. With my mind on my puppy’s surgery, I wasn’t even thinking about the desert auctions that were running simultaneously but James reminded me Barrett-Jackson started on January 20, 2024 and was running all week at WestWorld of Scottsdale. I did not hesitate. I promptly went online to order advanced tickets for my family and myself while hoping the Matchbox Gladiator would be staged before its scheduled sale on 1/27/24.

I’ve been to hundreds of car auctions around the Northeast including public auctions and those in Manheim’s network but I’ve only experienced Barrett-Jackson through the television screen–until now! The trip was amazing and I picked up a few tips and tricks, things people frequently ask, as well as some of my personal favorite vehicles that I wanted to share with you.

History and Background of Barrett-Jackson

The Barrett-Jackson auto auction has existed since 1971, after Russ Jackson and Tom Barrett hosted their first car auction, “Fiesta de los Elegantes”, in 1967. What was originally supposed to be a one-time fundraiser for local charities morphed into an annual, week-long automotive themed circus including rows of cars for sale, automobilia, thrill rides and hot laps, symposiums, food and clothing vendors, and more! We only spent a few hours there but you could easily spend a few days there and not get bored or run out of things to do.

Tips, Tricks, and FAQ’s

With this being my first trip to Barrett-Jackson, I felt a bit like a fish out of water. Now that I’ve experienced Barrett-Jackson auctions first-hand, I know enough to share some pointers for those automotive enthusiasts and collectors looking to visit the motherland.

When is Barrett-Jackson Scottsdale 2024?

Barrett-Jackson Scottsdale runs from January 20-January 28, 2024. For 2024, they have also added a second auction in the Fall of 2024 running from October 10-October 13, 2024.

Where is Barrett-Jackson’s Scottsdale Auction?

Barrett-Jackson is hosted in Scottsdale, Arizona at WestWorld of Scottsdale located at 16601 N. Pima Road, Scottsdale, AZ 85260.

General Admission Tickets

General admission tickets are available online or in-person but my recommendation is to take full advantage of their advanced pre-sale tickets. Advanced tickets, available on their website before the show week, are the same as regular general admission tickets but at a 25% discount ($30 as opposed to $40 at the date/week of show). Seniors, military, students, and first responders are all eligible for an additional discount while children are $15 week-of, and free if they are under 5 years of age. VIP experience packages are also available to those who desire the additional entertainment factor. Tickets can be printed or accessed digitally through the AXS Tickets app.

Free Parking

Public parking is included with the price of admission, which was a nice surprise for us. We parked at the purple lot, which was an athletic field, and made our way up the ramp to catch a shuttle to WestWorld where the auction was being held. Coach buses shuttled us a short distance to the event and returned us to the purple lot when we were ready to leave.

Clear Bag Policy

Like most major sporting events, Barrett-Jackson has a clear bag policy: limited in size to 6.5x4.5”, or 12x6x12” (one-gallon Ziploc bag). Clear bags are also available on premise for purchase.

Digital Payments

Barrett-Jackson is cashless with the exception of a few food vendors. Major credit and debit cards are acceptable forms of payment.

Camera Policy

Professional cameras and photography equipment are not permitted without written approval from Barrett-Jackson. For the images in this article, I used my trusty iPhone 15 Pro Max and some basic editing.

The Barrett-Jackson Scottsdale Experience

After parking and being shuttled by coach bus to WestWorld of Scottsdale, everyone enters through the front gate entrance where lockers are available to rent. After passing through the metal detectors, you’ll see the big Barrett-Jackson sign, which is an excellent opportunity to take a selfie.

As soon as you enter the first hall at WestWorld, you will see the Ford booth on the left and the Lexus booth on the right. Both manufacturers focused on showcasing their SUV/CUV line-up as well as trucks. The Lexus booth even had an artist drawing on the rear glass of a GX model, which was very cool to see in real-time.

Further down the main hall, Land Rover had a section featuring some vintage models and custom builds like the Rover Trophy.

Chevrolet and Jeep were positioned right before you entered the second hall chock-full of auction cars for the week.

Vehicles of Barrett-Jackson Scottsdale 2024

There were hundreds of collector vehicles sitting on the grounds of WestWorld for the week’s Barrett-Jackson auctions including exotics, muscle cars, trucks, Jeeps, and Broncos–both new and old. From Dennis Collins’ Ferrari 488 GTB Challenge car (sold for $167,200) to Donald Trump’s Lamborghini Diablo VT (sold for $1.1M), the cars that hit you as you’re walking into the main hall ooze prestige and stature.

Vehicles were well arranged and positioned around WestWorld, both inside and out, with corner parking spots strategically featuring enticing cars and trucks of all makes and models.

Frank’s Favorites from Barrett-Jackson Scottsdale

There were so many cars and trucks at Barrett-Jackson that there was no way I could see them all in just a few hours. For the sake of time and space, I selected my favorites to share with you here on RealSource. While there, I focused my attention, efforts, and lens toward trucks, Broncos, Jeeps and other cool custom builds that caught my eye.

Lot# 1337.2: A fresh rotisserie restoration/build by Ikonic Creations, this old-school first-generation Bronco was one of the cleanest ones present at Barrett-Jackson Scottsdale in 2024. The “Anaconda” is painted a deep blue, reminiscent of the Ford oval, called “Daytona Blue Pearl”.

Its hand-crafted metal body was lengthened and widened, along with its frame, and includes stunning suicide doors that are inviting to the custom leather interior with quad buckets and a rear bench seat. Complete with a Roush-supercharged Coyote engine and Ford Racing control pack, mated to a 6R80 6-speed transmission with 4x4, the Anaconda has the power to back up its bite. With a 3-inch body lift and 2.5-inch suspension lift, the Anaconda can slither its way through the toughest off-road obstacles in style! This one sold for $242,000!

Lot# 1641: This ‘86 Cherokee Pioneer with original paint caught my eye, parked on the corner of a row outside the convention hall. The XJ’s original 2.8-liter was removed in place of a 5.3-liter LS V8 and mated to a fully built Extreme 4L60E transmission by means of a Novak conversions billet transmission adapter.

A custom suspension lift featuring Rough Country components, Nitro 3 shocks, Nitro 3 steering damper, and heavy-duty springs were also added.

This XJ sold at Scottsdale in 2023 for $30,800, featuring a set of stock AMC alloys, but now adorns a set of Ion Alloy beadlockers making it ready for any off-road park or desert trail. This one sold for $29,700 in 2024.

Lot# 1032.1: This original and untouched ‘89 K5 Blazer caught my eye just sitting by itself in a row of other really nice OBS trucks. With 21 actual miles, this K5 was literally “in the wrapper” with plastics covering the seats and the Maroney label placed in the passenger window.

It is hard to believe that someone bought this thing almost 35 years ago and mothballed it for preservation, but here it is! This one sold once before at Barrett-Jackson for $125,000. In 2024, it hammered for $154,000!

Not for sale but located in the Chevrolet booth at the end of the first hall. A former SEMA Show truck, the Silverado Performance Truck Concept is a true sleeper.

Rebuilt from the ground up and retrofitted with a 5.3-liter Chevrolet Performance E-Rod crate engine mated to a 4L70E four-speed automatic transmission and original transfer case. This truck was a stunner with its period correct two-tone red and black paint job polished to perfection. 

Lot# 3002: Finally, the Gladiator build I was hoping I would see staged somewhere at Barrett-Jackson! This collaborative build by Doetsch Off-Road in Chandler, AZ, Mattel, and RealTruck is an actual replica of the 1:64 scale Mattel Matchbox toy.

Built for overlanding with off-road capability in mind, this JT build is powered by the factory Pentastar 3.6-liter V6 engine and transmission, and includes premium parts and accessories from RealTruck including Rugged Ridge Roof Top Tent mounted to a RealTruck GoRack, N-Fab TrailSlider Step System, Rugged Ridge Jeep Flush Mount Tail Lights and more!

Selling for $325,000 January 27, 2024, 100% of the proceeds for this custom Gladiator will benefit Building Homes for Heroes, helping our nation’s injured veterans by providing hope and housing. NASCAR team co-owner Rick Hendrick won the bid at $250,000. To round it off, Barrett-Jackson President Steve Davis contributed an additional $25,000 and an anonymous attendee donated $50,000 toward the cause.

Video: RealTruck Matchbox Gladiator Build


Our trip to Arizona was excellent, made even better by attending Barrett-Jackson and seeing all the cars and trucks. The Matchbox Gladiator build was amazing to see and stand beside! PP's surgery went off without a hitch. I am forever thankful to my brother James for his suggestion because without it, I would have never written this or gone to Barrett-Jackson.

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