RealTruck and Rack Attack, Premier Nationwide Retailer of Vehicle Rack Solutions, Announce Revolutionary Retail Partnership

Ann Arbor, Mich. (June 15, 2026) – RealTruck, America's leading truck accessory brand, announced a partnership with Rack Attack, North America's premier retailer of vehicle rack solutions. The partnership will see official RealTruck ‘store-in-store’ retail shops installed in all 45 Rack Attack locations across North America. The first in-store shop opened at Rack Attack’s Orange Country store in Tustin, California, in October 2025. Since then, all 31 other U.S. locations have been opened with the latest integration at Rack Attack’s Minneapolis store in May 2026. As of today, five additional official RealTruck ‘store-in-store’ retail shops have opened in Canadian Rack Attack locations (Ottawa, Calgary South, Calgary North, Coquitlam and Vancouver). All 14 Canadian Rack Attack locations will have official RealTruck ‘store-in-store’ retail shops installed by July 2026.

“This partnership represents an exciting new chapter for RealTruck, allowing us to showcase our industry-leading truck accessories in an exclusive consumer experience inside Rack Attack’s retail locations,” said Travis Shirley, Senior Vice President of Sales at RealTruck. “We applaud Rack Attack’s forward thinking and innovative approach to make it easier than ever for truck owners to explore, shop, and get their hands-on RealTruck products that help transform their vehicles to fit their lifestyles.”

These dedicated spaces will feature the innovative RealTruck Builder platform, allowing customers to visualize their dream truck in interactive 3D and explore countless accessory combinations guaranteed to fit their vehicle. RealTruck products such as truck bed covers, steps, swing cases, Husky Liners® floor and cargo liners, and more, will be featured in this unique and industry-leading approach to consumer engagement. While in the ‘store-in-store,’ customers will be able to explore RealTruck products and talk with certified experts about the various options available for their vehicle.

“The launch of official RealTruck store-in-store retail shops within our Rack Attack locations will elevate our partnership and create the ultimate customer experience. Together, we are offering truck owners and outdoor enthusiasts the greatest choice of products, combined with the best service across all our markets in North America,” says Alexander Welbers, CEO, Rack Attack. This partnership expands RealTruck’s omnichannel retail approach, delivering a seamless consumer experience in-store, online at RealTruck.com, as well as through its 12,000+ dealer network and automotive OEM partnerships.

To learn more about RealTruck, visit RealTruck.com.

About RealTruck

RealTruck is the world’s premier accessory manufacturer for truck, Jeep®, Bronco® and off-road enthusiasts. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 6,000 associates operate from 78 facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company’s omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visit www.realtruck.com.

About Rack Attack

Rack Attack is North America’s trusted destination for vehicle racks, truck accessories, and overlanding gear. For 30 years, Rack Attack has set the standard in the industry with first-class service, expert installation, and a wide selection of premium products. With 45 retail locations across Canada and the United States, Rack Attack has served millions of customers and continues to be recognized as the number one specialty retailer for vehicle accessories in North America. For more information, visit www.rackattack.com.

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