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RealTruck Teams Up with Cincinnati Bengals Quarterback Joe Burrow and The Joe Burrow Foundation to Design One-of-a-Kind Custom Ford Bronco
Updated on Jun 1, 2026
ANN ARBOR, Mich. (June 1, 2026) – RealTruck Inc., a global aftermarket manufacturer, and a digital destination for truck, Jeep®, Bronco® and off-road enthusiasts, is collaborating with NFL quarterback Joe Burrow for a customized one-of-a-kind Ford Bronco that will be showcased at his charity Golf Invitational in Cincinnati, Ohio, on May 29, and auctioned at the Barrett-Jackson Columbus Auction June 25–27.
One hundred percent of the hammer price from the sale of the custom Bronco will benefit Burrow’s nonprofit organization, Joe Burrow Foundation, supporting the organization’s mission to provide resources and support to the underprivileged and underserved. Barrett-Jackson waives all fees and commissions for charity vehicle auctions.
One hundred percent of the hammer price from the sale of the custom Bronco will benefit Burrow’s nonprofit organization, Joe Burrow Foundation, supporting the organization’s mission to provide resources and support to the underprivileged and underserved. Barrett-Jackson waives all fees and commissions for charity vehicle auctions.
“Collaborating with Joe Burrow Foundation on this custom vehicle build creates a unique platform to unite performance, purpose, and community,” said RealTruck Inc. Vice President of Marketing Lee Riser. “Together, we’re leveraging creativity, innovation and influence to inspire people, bring communities together, and generate support for a cause that creates change.”
The 2022 Ford Bronco was unveiled at his Tiger Tee-Off charity event in Baton Rouge on May 8, and is customized with RealTruck accessories, a custom wrap, and interior upgrades to complete the Burrow built Bronco. Features of the build include a Steel Bender bumper, RealTruck winch, 3.5” Superlift suspension and Havoc roof rack and lasso lights. The finished Bronco will be onsite on May 29 for The Joe Burrow Foundation Charity Golf tournament at Coldstream Country Club.
"I want to thank RealTruck and the builders who put their craftsmanship into this project. Whoever ends up behind the wheel of this one-of-a-kind ride can rest assured that the proceeds are going to a great cause. "
“It’s really special to be able to give back to the Cincinnati and Baton Rouge communities that have supported me throughout my career,” said Joe Burrow. “This custom Ford Bronco build is more than just a vehicle, it’s a symbol of the hard work that Ohio and Louisiana are known for. I want to thank RealTruck and the builders who put their craftsmanship into this project. Whoever ends up behind the wheel of this one-of-a-kind ride can rest assured that the proceeds are going to a great cause.”
For more information, please visit RealTruck.com and follow on Instagram, TikTok, Facebook, and LinkedIn
About RealTruck
RealTruck is the world’s premier accessory manufacturer for truck, Jeep®, Bronco® and off-road enthusiasts. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 6,000 associates operate from 78 facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company’s omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visit www.realtruck.com.
About The Joe Burrow Foundation
The Joe Burrow Foundation, launched in October 2022, is led by Cincinnati Bengals quarterback and 85th Heisman Memorial Trophy Winner Joe Burrow, along with his parents, Jimmy and Robin Burrow. With a mission to provide resources and support to underprivileged and underserved communities, the Foundation places a primary focus on helping children with mental illness and those experiencing food insecurity across Ohio and Louisiana.
About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions, is the leader in collector car auctions and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. Welcoming hundreds of thousands of attendees per year, Barrett-Jackson hosts live collector car auctions in Scottsdale, Arizona; Palm Beach, Florida; Columbus, Ohio; and Las Vegas, Nevada, where thousands of the most sought-after, unique and valuable vehicles cross the block in front of a global audience. With broadcast partner A+E Networks, Barrett-Jackson features live television coverage of their events on FYI and HISTORY, as well as “All the Cars, All the Time” via their produced livestream on Barrett-Jackson.com. Also based in Scottsdale, the Barrett-Jackson Collection Showroom offers a rotating selection of premium vehicles that meet the high standards for which the company is known. For more information about Barrett-Jackson, visit www.barrett-jackson.com, or call 480-421-6694.
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