RealRides Volume 5: Jeff Adkinson

Updated on May 28, 2025

At RealTruck, we're more than just an auto parts brand—we're a community of gearheads whose passion for everything automotive runs deep. Our employees' interest in cars, trucks, and Jeeps extends beyond work, bleeding into personal hobbies and passions. 

Such is the case for Jeff Adkinson, a long-time staffer whose modified Toyota Tundra and Jeep CJ-7 embody what it is to be an enthusiast, which is why Jeff was a no-brainer for this month's RealRides feature. Stay tuned for volume five of this series as we dive into Jeff's one-of-a-kind builds. 

What is RealRides? 

While the current and upcoming generation of enthusiasts may not remember a time before the internet, thirty-plus-year-olds can bond over memories of flipping through the newest features of their favorite auto magazines. 

There was no greater joy than finding the newest edition of Petersen's 4Wheel & Off-Road, Truckin', or Four Wheeler in the mail. While the elaborate and expensive builds were awe-inspiring, the "readers' rides" segment was always the most relatable. Getting up close and personal with your peers' builds always made the next upgrade feel more attainable. 

Such was the inspiration behind RealRides. However, we decided to take a tried-and-true format and flip the script to showcase our employees' rides, especially those outfitted with RealTruck accessories. As a purveyor of auto parts, it's our responsibility to illustrate how attainable and high-quality RealTruck's products are. After all, our employees don't just sell RealTruck products—they install them on their personal vehicles. 

Whether you're looking for inspiration for your next upgrade or want to get to know the enthusiasts behind your favorite aftermarket manufacturer and retailer, RealRides has you covered. 


Meet Jeff

RT's Jeff Adkinson in his blue Jeep

To kick things off, let's learn more about the focus of this month's RealRides feature—Jeff Adkinson. 

As a long-time gearhead and RealTruck employee, Jeff has spent the past ten years balancing corporate life and his automotive hobbies. Though surrounded with automotive products at RealTruck almost daily, Jeff hasn't let it sour his passion. The lifelong enthusiast maintains his affinity for souped-up trucks and purpose-built wheelers. 

What About RealTruck Aligns with You? 

Jeff's been with us for an impressive ten years. As the backbone of our training department, he's helped to create a sense of community in RealTruck's sales department. As Jeff puts it,

"Starting as a sales agent and transitioning into the training department after a couple of years, I'm in my element. I enjoy meeting all the new agents that join RealTruck Ecom's team and fostering relationships with our team."

What Piqued Your Interest in Off-Roading? 

When Jeff isn't in the office, he's spending his time in the sunshine with his family, wheeling his impressively built Jeep CJ-7. According to Jeff, 

"My passion for off-road started when I was a senior in high school when I purchased my first Jeep. Since 1997, I have been involved in building toys and breaking them in one way or another. From the trails to the mud, I always find a way to find the next weakest link in my offroad builds. I'm always up for a journey that allows my girls and I to get out and enjoy some sunshine." 


Jeff's 2024 Toyota Tundra

White pickup truck with a camper shell parked on a dirt path, surrounded by trees, under a sunset sky.
White Toyota Tundra with doors and rear open against sunset backdrop
White Toyota Tundra side view with sunset backdrop.
White pickup truck with a camper shell parked on a dirt path, two dogs visible in the open rear window, surrounded by trees.
Man organizing truck bed storage in a parking lot outside a building with "REALTRUCK" sign.

Though a die-hard Jeeper, Jeff isn't a stranger to the pickup truck market. His personal truck is a tastefully modified 2024 Toyota Tundra, boasting a slew of modifications from RealTruck. Currently, the truck sits on a 3-inch suspension lift and 35-inch Nitto tires, giving it an aggressive stance while maintaining solid on-road performance. 

Accompanying the rugged stance are several modifications to the body and tasteful upgrades, including AMP® steps, AVS® bug deflectors and vent visors, and more. Check out the full list of upgrades below: 


Though already an excellent setup, Jeff still has plenty of plans for the Tundra in the future. His planned upgrades include: 


Jeff's 1986 Jeep CJ-7

A lifted blue Jeep with large off-road tires is parked on a sunny day, surrounded by trees and grass, near a road and power lines.
Blue Jeep with Jeff Adkinson and daugher.
Blue off-road vehicle navigating a sandy, uneven terrain with large tires. Driver visible, focused on maneuvering.
A jeep decorated with colorful Christmas lights and inflatable holiday figures, parked at night.
Blue open top Jeep with children.

As if the Tundra weren't impressive enough, Jeff also owns a radical Jeep CJ-7 sporting several off-road-centric upgrades to make it the ideal weekend warrior. From its built 5.3L LS V8 swap to its one-ton running gear and 10-inch lift, Jeff has transformed the CJ-7 into a weapon off-road, though as he puts it, he always finds a way to discover the weakest link.  

Currently, the wild Jeep packs a long list of modifications far beyond our off-the-shelf upgrades. However, you'll still find some RealTruck accessories around the body and under the Jeep. Check out the complete upgrade list below: 

With all the supporting drivetrain modifications already installed, Jeff's next focus is the suspension. Jeff's currently eyeing a GenRight coilover suspension kit to significantly boost performance on the trail. 


Follow Along with RealRides

Big thanks to Jeff for taking the time out of his busy schedule to share some information about his rides! Stay tuned for next month as we cover another employee's builds. 

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