RealTruck, Inc. Acquires Go Rhino

"We're pleased to welcome the Go Rhino team to our family of leading aftermarket automotive accessories brands," said RealTruck CEO Carl-Martin Lindahl. "We look forward to joining forces to expand RealTruck's operations into Mexico with Go Rhino's impressive product design, development and manufacturing teams. Go Rhino's product lineup enhances RealTruck's mission to inspire more people to accessorize their vehicles for their everyday needs, pursuit of the outdoors, and passion for personalization."

Go Rhino's most notable automotive accessories include side steps and running boards in nearly 20 styles, sports bars for modern trucks, hitch steps, bumpers, and products for public safety vehicles, as well as an extensive program of Bronco®-specific accessories. For over 40 years, the company's products have been designed to deliver the perfect combination of fit, function and style.

"At Go Rhino, we're passionate about providing the most innovative products so people can both pursue and express their lifestyle in a customized vehicle with top-quality products," said Manuel Alvarez, president of Go Rhino. "We are excited to partner with RealTruck to expand our products' reach in support of their vision to scale the aftermarket accessory market through increasing consumer awareness."

Alvarez has owned and managed the business based in Mexico for several decades. He will continue to lead RealTruck's operations in Mexico and will play a key role in RealTruck's product supply leadership team.