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MeatEater and RealTruck’s Ultimate Adventure Hunting Rig 

100% of the Sale Benefits Folds of Honor Foundation

ANN ARBOR, Mich., Dec. 10, 2024 – As part of RealTruck’s continued support for giving back to charitable foundations and in honor of Veterans, the first-ever MeatEater, Inc. and RealTruck heavily modified 2019 Chevy Silverado 1500 Crew Cab officially rolled off the block on December 6 at Mecum Auctions in Kansas City, Missouri, host of The World’s Largest Collector Car Auction®. The ultimate adventure hunting rig raised $42K to benefit nonprofit Folds of Honor, an organization that provides life-changing educational scholarships to the spouses and children of fallen or disabled U.S. service members and first responders.

“Our team was thrilled to watch this one-of-a-kind collaboration hit the auction block after spending the last year on the road with the MeatEater team,” said RealTruck Inc. Vice President of Marketing Lee Riser. “Folds of Honor is an incredible organization that closely aligns with the values of both RealTruck and MeatEater, and it brings us great pride that we are able to help support their mission with the sale of this vehicle.”

“It is a great privilege for Folds of Honor to be the recipient of this generous donation from RealTruck,” said Folds of Honor President, Col Nick Nichols. “We are eternally grateful to have partners committed to supporting our mission of providing scholarships to the families of America’s fallen and disabled service-members, and the funds raised by the sale of this truck will directly benefit our recipients.”

RealTruck Inc., a global aftermarket product and accessory brand, and popular outdoors lifestyle company, MeatEater, Inc., collaborated on this refined hunting rig—featuring a number of backwoods-centric RealTruck products, made for the outdoor adventurer who hunts, fishes, cooks wild food and values the bond between humans and nature.

Built by RealTruck, the truck is reminiscent of an off-road and overland build and sports a camouflage wrap, striking high-visibility orange accents, and rugged exterior mods that tie to MeatEater’s hands-on connection with the natural world and RealTruck’s lifestyle of bringing a hunting and overlanding truck to life. The truck features premium parts and accessories from RealTruck including a RealTruck Bak Revolver X4s Hard Roll Up Tonneau Cover, RealTruck Go Rhino BR20 Rear Bumper, Rugged Ridge Traction Recovery Kit, RealTruck AMP Research BedStep™, and more.

For more information about the build, please visit RealTruck.com and Mecum.com.

For additional information, please visit RealTruck.com and follow on Instagram, TikTok, Facebook, and LinkedIn. 

About RealTruck
RealTruck is the world’s premier accessory manufacturer for truck, Jeep®, Bronco®, and off-road enthusiasts. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 5,000 associates operate from 78 facilities across four continents. RealTruck’s industry-leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 850 patents and pending applications. The company’s omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visit www.realtruck.com.

About MeatEater, Inc.
MeatEater, Inc. is an outdoor lifestyle media and consumer products company founded by renowned writer and TV and podcast personality Steven Rinella. With the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together leading influencers in the categories of hunting, fishing, wild foods, and conservation to provide a community of fans with premium content, apparel, equipment, and experiences. MeatEater, Inc. is the parent company of First Lite, FHF Gear, Phelps Game Calls, and Dave Smith Decoys. MeatEater’s video content distributed via Netflix, Outdoor Sportsman Group cable networks, YouTube, its website www.themeateater.com, its own free ad-supported TV (FAST) channel, and numerous ad-supported video on demand (AVOD) platforms including Roku, PlutoTV, Tubi, and Amazon FreeVee. The company is based in Bozeman, MT. MeatEater is committed to continued support of the Military and Veteran communities. To learn more about their efforts and to get involved please visit the MeatEater Gives website. 

About Mecum Auctions
Nobody sells more than Mecum. Nobody. Mecum Auctions is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has been specializing in the sale of collector cars for more than 35 years, now offering more than 20,000 lots per year and averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a family-run company headquartered in Walworth, Wisconsin. For further information, visit Mecum.com or call (262) 275-5050.

About Folds of Honor
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded nearly 62,000 scholarships totaling about $290 million in all 50 states. Among the students served, 45 percent are minorities. A total of 91 percent of every dollar raised directly funds scholarships. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.

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