RealTruck at SEMA 2024

Updated on Nov 6, 2024

Written by Brendan Soriano

Edited by Frank Bisciotti

As seasons change and leaves fall, most prepare for the upcoming holiday season. However, for aftermarket performance shops, retailers, and dedicated automotive enthusiasts, this time of year marks one thing—crunch time for the 57th annual SEMA show.

That's right—that most special time of year has come yet again. In a few short weeks, SEMA 2024 will flood your automotive news feeds with mesmerizing new builds, futuristic tech, and the latest and greatest innovations the industry has to offer.

The massive event, put on by the Specialty Equipment Market Association, is set to take over the Las Vegas Convention Center from November fifth to the eighth. If you thought RealTruck's presence last year was impressive, wait until you see our 2024 booth. We're back this year with our largest and most impressive display to date. Stay tuned for anticipated news, planned builds, and more as RealTruck sets its sights on SEMA 2024.

What to Expect

The SEMA show routinely drives innovation. RealTruck and other manufacturers strive to bring the latest and greatest tech annually, pushing the envelope of automotive innovation—this year is no different. Let's look at some of the most anticipated news from the SEMA camp.

Massive Attendance from Buyers and Manufacturers

The SEMA show attracts a large number of buyers each year, and attendance grows annually. This year's show is set to attract a whopping 70,000 buyers and 2,000 exhibitors, making it one of, if not the largest, SEMA shows to date. For additional information, check out this year's event page.

RealTruck's Record-Setting Presence

If you thought last year's RealTruck booth was impressive, wait until we release photos from this year's show. The 57th annual SEMA show is set to feature RealTruck's most significant and remarkable booth to date, displaying the latest and greatest innovations from multiple of our industry-leading in-house brands, like BAK®, AMP Research®, and Go Rhino®, across 17 unique builds.

Celebrity Builds

Of the 17 planned builds, four feature collaborations with notable celebrities. Whether a professional sports fan, die-hard gearhead, or a reality TV show aficionado, these builds offer something for everyone. Stay tuned for additional information on these celebrity builds, including:

Several of these builds include tie-ins with charitable causes, similar to the Matchbox Gladiator we auctioned off last year for Building Homes for Heroes.

Other Builds

The remaining 13 builds are less in-depth, ranging from stock to moderately modified pickups and SUVs. Regardless of the complexity of these builds, RealTruck is bringing a truck for every enthusiast and brand loyalist, including:

As we approach the SEMA show, we'll link individual build guides with comprehensive parts lists for each of the 17 builds. Until then, enjoy these teaser lists.

New Products

While RealTruck's display vehicles are visually pleasing additions to our booth, they serve as much more than eye candy. Each build serves as a blank canvas, allowing the opportunity to demonstrate our newest products, which are leading the forefront of innovation and tech. We're debuting several new product lines this year, including tonneau covers, running boards, and more. Stay tuned for our release of the comprehensive list.

SEMA 2024 Takeaways

While we can't wait to recap this year's SEMA show, we can't do that until the event has passed. Check back in the weeks after the show for a thorough review of our presence at SEMA and a list of any awards we scoop up while in attendance.