RealTruck rolls out first-ever Retrax EQ retractable bed cover

Power retracting tonneau puts functionality at the forefront

Ann Arbor, Mich., Oct. 23, 2023RealTruck, Inc., the premier manufacturer and online retailer of aftermarket truck parts and accessories, introduces the new Retrax EQ truck bed cover—it’s the latest evolution in power retracting bed covers suited for many popular full-size trucks. It’s Retrax’s most advanced model to date.

“Our customers have been asking for this type of next-level functionality for their trucks,” said Jillian Kish, marketing manager for RealTruck’s Truck Bed Cover Division. “Exclusive to the all-new Retrax EQ is the added intelligence of built-in Bluetooth technology, giving the option to control the bed cover's operation via the Retrax App (iOS/Android), with the convenience of the vehicle's OE key fob or through an optional cab-mounted touchpad.” RealTruck’s new Retrax EQ features heavy-duty aluminum slat construction, providing unsurpassed strength and rigidity capable of supporting 500 lbs. of evenly distributed weight. The Retrax EQ relies on an ultra-quiet cable drive retracting system that establishes a new standard for smooth, dependable operation. The Retrax EQ features T-slot channels built into the rails, making it compatible with a variety of bed racks and aftermarket cargo accessories, providing advanced cargo-hauling capability.

The thoughtful design of the Retrax EQ features an innovative anti-pinch hinge and the safety of a built-in manual disconnect mechanism, allowing the cover to operate manually in the event of a battery failure. On the interior, an enhanced LED lighting system built into the side rail offers full-length illumination of the bed area whenever activated.

“Off-road and overlanding truck owners need performance-level accessories like the Retrax EQ bed cover to ensure that their gear is safely stowed,” said Lee Riser, vice president of marketing. “And the ability to link with different bed racks to haul cargo is indispensable.”

RealTruck recently introduced the BACKRACK™ SRX Rack cab guard which features a contoured profile and a no-drill installation and also dropped a collection of outdoor apparel to celebrate the passion truck owners have for their way of life. The Retrax EQ retractable bed cover is the latest innovation from the brand that helps truck enthusiasts celebrate life “Out in the Real.”

About RealTruck 

RealTruck is the premier manufacturer of functional aftermarket accessories and digital destination for truck, Jeep®, Bronco® and off-road enthusiasts. Headquartered in Ann Arbor, Mich. with over 5,000 associates across 51 locations worldwide, RealTruck continuously designs, develops, manufactures and sells industry-defining products with more than 850 patents and pending applications. RealTruck's extensive product offering is a leader in each of its primary categories. The company's omni-channel approach makes it easy for people to find the right products to transform their vehicle, gain expert advice and secure professional installation whether they're shopping for products online at or through the more than 12,000 dealer locations and automotive (OEM) partnerships who sell their products. RealTruck is engineered to deliver a seamless consumer experience from idea to installation. For more information, visit

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