Dwyane Wade’s “Champions Edition” F-250 RealTruck Sells for $60K at Barrett-Jackson in Palm Beach

100% of the Hammer Price Benefits Social Change Fund United

ANN ARBOR, Mich., April 28, 2025 – In collaboration with RealTruck, Professional Basketball Hall-of-Famer Dwyane Wade’s one-of-a-kind “Champions Edition” Ford F-250 Super Duty truck crossed the block on April 25 at the Barrett-Jackson auction in Palm Beach, Florida. With Barrett-Jackson waiving all fees and commissions on charity vehicles, 100% of the $60K raised will benefit Wade’s co-founded nonprofit organization – Social Change Fund United (SCFU).

“We are thankful to be a part of another unforgettable Barrett-Jackson event, and to once again collaborate with someone like Dwyane Wade who is committed to making an impact in his community,” said RealTruck Inc. Vice President of Marketing Lee Riser. “Our work isn’t just about craftsmanship—it’s about community. These custom trucks are built with heart, driven by purpose, and powered by partnerships that give back.”

Originally unveiled at the 2024 SEMA (Specialty Equipment Market Association) Show in Las Vegas, the Champions Edition truck infuses Wade’s South Beach style, making you feel like a champion, and is outfitted in premium RealTruck parts and accessories including: 

  • A RealTruck Superlift 6-inch lift kit and RealTruck RetraxPRO MX Tonneau Cover (proudly assembled in the U.S.)

  • Custom RealTruck AMP Research BedStep and Powerstep XL

  • Graphics on the rear of the truck highlighting some of Wade's professional accolades, complemented by a Wicked billet tailgate plaque that reads “Champions Edition”

  • Custom lighting throughout including Wade's signature lighting in the star headliner to match his embroidered signature on the headrests

White pickup truck with yellow accents and large tires, outdoors with trees.

The winning bidder not only received the truck, but bid to receive three signed wine bottles and a case of wine from Wade’s private label wine brand Wade Cellars. In addition, they received a signed shoe and jersey from Wade and two tickets to the Supper Club Party hosted by Wade on Friday night of 2026 All-Star Weekend in Los Angeles.

“It was fun collaborating with RealTruck on this special build, and I want to thank them for their support in raising funds for the foundation,” said Dwyane Wade. “I love getting involved in special projects like this to continue to help raise awareness for Social Change Fund United that is near and dear to me.”

“We are beyond grateful for this donation,” said Social Change Fund United’s Executive Director Aida Morrow. “The funds are critical to the support of the organization and the individuals in under-resourced communities. This is going to continue to open the door to many opportunities and individuals who are in need.”

For more information, please visit RealTruck.com, Barrett-Jackson.com and follow on Instagram, TikTok, Facebook, and LinkedIn.

About RealTruck
RealTruck is the world’s premier accessory manufacturer for truck, Jeep®, Bronco®, and off-road enthusiasts. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 5,000 associates operate from 78 facilities across four continents. RealTruck’s industry-leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 850 patents and pending applications. The company’s omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visitwww.realtruck.com.

About Dwyane Wade
Dwyane Wade is an entrepreneur with partnerships including Way of Wade, MISSION, Stance, BallerTV, Proudly, Versace Eyewear, Versace Underwear, TMRW Sports, Wade Cellars, Thorne, and Jeeter. Wade has stakes in the Utah Jazz, Chicago Sky, Real Salt Lake, and Utah Royals ownership groups. Wade recently joined NBCUniversal’s team as commentator to call Team USA Men’s Basketball games at the 2024 Paris Olympics. The Why with Dwyane Wade podcast features Wade sitting down with pioneers in sports, fashion, music, and business for an intimate conversation about their rise to success and the reasons they keep pushing to innovate. Founder of 59th & Prairie Entertainment, he is an executive producer of D. Wade: Life Unexpected, the Sports Emmy–nominated documentary Shot in the Dark, the Oscar-winning animated short Hair Love, Legacy: In The Shadow of Greatness (Discovery+), the Sports Emmy-winning documentary The Redeem Team (Netflix), the Emmy award-winning documentary short The Dads (Netflix), and Oscar-nominated short documentary The Barber of Little Rock (The New Yorker Studios). He is the New York Times bestselling author of A Father First, co-authored the New York Times bestselling children’s book Shady Baby, and released his photographic memoir DWYANE in 2021. The Wade Family Foundation provides relief to marginalized communities in need. Through his foundation and in creation with his daughter Zaya, Wade launched the Translatable digital platform and resource hub for LGBTQIA+ youth and their families. Wade played in the NBA from 2003 to 2019, primarily for the Miami HEAT. He was selected as an NBA All-Star 13 times, won three NBA championships, and was named the 2006 NBA Finals Most Valuable Player. He is the HEAT’s all-time leader in points, games played, assists, and steals and the NBA’s all-time leader for blocks by a guard. His number three jersey has been retired by both the Miami HEAT and his college team, the Marquette Golden Eagles. Recently Wade was the first Miami HEAT player to receive a statue. Wade represented the United States in the 2004 Athens Summer Games and brought home the Gold representing the USA in the 2008 Olympics in Beijing. He was named to the NBA’s 75th Anniversary team as one of the 75 greatest players in NBA history and was inducted into the 2023 Naismith Memorial Basketball Hall of Fame.

About Social Change Fund United
Social Change Fund United, founded by Carmelo Anthony, Chris Paul, and Dwyane Wade, was established to create a future where under-resourcedcommunities thrive and generate economic sustainability while playing a vital role in narrowing the racial opportunity gap. Since launch, Social Change Fund United has supported critical and timely issues impacting underrepresented communities including championing equity in entrepreneurship, leadership, and innovation. All donations are tax-deductible through Social Change Fund United’s 501(c)(3) fiscal sponsor, the Entertainment Industry Foundation (EIF). EIF is a Charity Navigator Four-Star Charity that meets all 20 Better Business Bureau charity standards and carries the Candid Platinum Seal of Transparency. For more information, visit https://www.thesocialchangefund.org.

About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions, is the leader in collector car auctions and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. Welcoming hundreds of thousands of attendees per year, Barrett-Jackson produces several live collector car auctions where thousands of the most sought-after, unique and valuable automobiles cross the block in front of a global audience. With broadcast partner A+E Networks, Barrett-Jackson features live television coverage of their events on FYI and The HISTORY Channel, as well as all the cars, all the time via their produced livestream on Barrett-Jackson.com. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings.In August 2022, IMG, an Endeavor company and global leader in events, media, sports and fashion, acquired a majority stake in Barrett-Jackson and serves as the auction company’s strategic partner in building on its world-class automotive event experiences. For more information about Barrett-Jackson, visit www.barrett-jackson.com, or call 480-421-6694.

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