The Best Jeep Commercials of All Time

Jeep’s best ads were never really about Jeeps. They were about selling people on the lifestyle a Jeep would allow them. A life of getting covered in mud, sleeping under strange stars, and pretending your normal life doesn’t exist for a weekend. RealTruck gets that, and that’s why we love Jeep, too. Whether you’re building a proper trail truck, a mall-crawler, or just like the idea of these things, well, there’s a whole world of Jeep parts and accessories waiting for you.

Despite the likelihood that the famous Enzo Ferrari quote calling the Jeep “America’s only true sports car” wasn’t said by him, it still feels good in the mouths of Jeep lovers everywhere. Jeep is an American institution, despite anything good or bad anyone can say about it. It’s time to take a look at the best Jeep commercials of all time.

You’ve got to love the old days of car commercials, where brands would outright dog each other in commercials. We’ve seen it all throughout truck commercials in the 80s and 90s. This Jeep commercial masters the trash talk. 

This one is particularly clever and funny. There’s a defanging of the competition when you suggest they need your product to even get to a location to shoot their 4x4. This Jeep commercial has it all: cheesy 90s acting, VHS tape fuzz, and a couple of red, square Jeeps. 

The art of subtlety is hard at work here. Poking fun at Jeep people for taking unnecessarily difficult routes is every car person’s right as an American. This Jeep commercial isn’t to say Jeep owners are even wrong for wasting time in performative little side quests over curbs and through medians. Hell, I had a Wrangler for 11 years. I get it. The fact that even Jeep itself can take a whack at making fun of this impulse proves it's all in good fun. 

This is one of the cheesiest Jeep commercials in the batch. The idea is pretty clever, but the production is so late 80s that I find myself expecting an SNL-type break to come, proving its cheese a bit. It’s not a bit; it’s just 1987. Either way, that YJ Wrangler looks pretty great.

The transition from the 1990s to the early 2000s was subtle. This commercial feels as 90s as anything. This era of commercials was all about moms. Remember the Campbell’s Chunky commercials? As far as great Jeep commercials go, this Jeep Cherokee commercial is an all-timer.

Man, if seeing a brand-new Jeep Cherokee (XJ) rolling into the garage for $13k is enough to make any Jeep fan feel something. 

Yeah, it's another Jeep XJ commercial, seeing these boxes in their original condition with that classic car commercial voiceover, man, it’s enough to make you want to study every second of every day until you crack the code on time travel and leave 2026 behind for Rage Against the Machine and fresh XJs. Who’s coming with me? 

I tend to prefer the cheesy car commercials of the old days, but Harrison Ford, Jeeps, cool, gravelly voiceovers? I can’t resist. The seriousness of the writing here is a little too much if you remember you’re watching a Jeep commercial, but still, this Harrison Ford Jeep Commercial is pretty satisfying. Jeep doesn't pull punches when it comes to Super Bowl commercials, and this one felt as cinematic as it did commercial.

I’m a fool for a Jeep Wrangler TJ. Not only does this commercial do a great job of showing the range of Wrangler drivers, but it is also a nice reminder that we don’t have to go all the way back to Jeep commercials from the 90s to get fun, old Jeep spots. This one has all the markings of a classic Jeep commercial: red rocks, dudes in outdoor gear, and just the right amount of silliness. 

While you don’t have to go way back in time to see a great Jeep commercial, this “Civilian Jeep” commercial is everything you could ever want from a 4x4 ad. It's got the cheesy jingle, jumps, off-roading on the beach, and a killer, yellow Jeep CJ-5 with no roof or doors, as it should be. Everything about this commercial hits right where you want it to. Ugh, just give me a CJ already. 

This Jeep-filled Christmas ad is one of my favorites simply because of the sheer volume of Jeeps in it. Seeing as how it's 1983 in the winter wonderland, the Jeep lineup is nothing but bangers, and they are on full display here. We see the CJ7 dressed in its doors and roof, the family-friendly Wagoneer, a decidedly strange CJ7 with its doors, roof, and windshield in beach mode, and finally, the coolest of all Jeeps, the mighty CJ8, which the big man is driving. This commercial is a firehose of shots of killer vintage Jeeps mobbin’ through the snow. 

It’s kinda weird to argue there’s one Jeep commercial that is better than the rest, but this one finished first in USA TODAY's Ad Meter and was named the Best American Ad of the 21st Century. This Jeep commercial almost feels like cheating. Of course, it’s going to be great; it’s got Bill Murray in it. Despite the cheat code and it being a newer Jeep commercial, this Super Bowl ad deserves to make the list. Besides the cinematic production quality, the humor, and the killer Jeep Gladiator,  it’s fun to see how different car ads have become over the years. No jabs at Toyota or cheesy soundtrack, or feathered bangs, all former required steps to make a commercial in the 90s. Not much else to say here, but settle in and enjoy Bill Murray and an orange Gladiator.