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Build Your Truck in 3D with RealTruck Builder
Introducing the RealTruck flagship store. Experience new ways to shop for and install accessories at our first store, in Rochester Hills, Michigan.
STORE HOURS
MON - SAT 10:00AM – 6:00PM
SUN Closed
INSTALL HOURS
MON - FRI 8:00AM - 5:00PM
SAT Reserved for Same-Day Installs
SUN Closed
EXPERT SUPPORT
Don't guess on your gear. Schedule time to chat with a RealTruck build expert to map out the perfect fit for your truck, SUV, or Jeep.
Want an inside look at the store? Follow RealTruck Detroit on Facebook for the latest local events, exclusive gear promotions, and custom truck builds.
INSTALLATION
PROFESSIONAL INSTALLATION
At RealTruck Detroit, we don't just sell premium gear—we dial it in. Our certified builders deliver precision, white-glove installation on every product in our massive catalog, ensuring your upgrades are completed to the highest standard right from the start.
Installation options:
Buy online, install in store. Changed your mind on a DIY install? If you bought your gear online at RealTruck.com and decided you’d rather pass the wrenching to a pro, we’ve got your back. Get in touch with our service manager to schedule a drop-off time, and we'll get it sorted. *Note: Installation fees vary by product type and category.
Buy in-store, let us handle the rest. Order your upgrades directly at our Detroit location and we’ll handle the logistics. We'll ship the parts straight to the shop, unpack and inspect them to ensure they're flawless, and shoot you a quick notification to lock in your installation date.
How to schedule an installation:
STEP 1
Visit our store to place your accessory order.
STEP 2
We’ll ship your order directly to our service bay.
STEP 3
Once it arrives, we'll notify you to schedule your installation online.
STEP 4
On the day of your appointment, simply bring your vehicle in.
WHAT TO EXPECT FROM OUR STORE
Next Level Experience
State-of-the-art building and cutting-edge displays
Expert Support
Product specialists offer clear advice and guidance
Made by RealTruck
RealTruck is a Michigan-based company operated by people like you
ALL-NEW
THE NEWEST VERSION
OF OUR BEST SELLING
TRUCK BED COVER
RealTruck BAKFlip MX4 EZ-Lift
Hard Folding Tonneau Cover
TOTAL VEHICLE PROTECTION,
INSIDE AND OUT
TOP SELLERS
In-Stock and Ready for Same-Day Install
Available for new Models of Chevy, GMC, Ford, RAM 1500s
Call to confirm if products for your vehicle are in stock
GEAR UP FOR SUMMER ADVENTURES
RealTruck
Elevate
Rack System
Maximize Your Truck's Capabilities
More of our Favorite Adventure Ready Tents & Roof Racks
ROOF RACKS AND TENTS
FAVORITE BRANDS
Your favorite brands, all under one roof
WE ARE AMERICAN INNOVATION
Celebrating 250 years of real ingenuity on the job, the ranch, and in the garage.
TRUCK CAP BUILDER
Try our Cap Builder to Customize, Configure, and Create your Ultimate Truck Cap
GET DETROIT STORE UPDATES
TRUCK ACCESSORIES IN STOCK & INSTALLED FAST
For drivers in Troy, Auburn Hills, Pontiac, and our local Rochester Hills, MI community, we simplify the process. New truck and SUV owners can skip the wait—many essential upgrades are in stock at the flagship store and ready for white glove installation today.
Protect your vehicle immediately with durable floor mats & liners and heavy-duty bed liners. Enhance utility with reliable running boards, secure tonneau covers, and versatile racks & carriers. Choose from the nation's largest selection and let our experts in Rochester Hills ensure your vehicle is ready for the road the moment you drive away.