RealTruck Hosts Third Annual Supplier Summit

Updated on Dec 15, 2025

Frank Bisciotti
Written by Frank Bisciotti
RealTruck Expert Team
Edited by
 RealTruck Expert Team

On Wednesday, December 3rd, 2025, the RealTruck® Procurement Team hosted its Third Annual Supplier Summit at our flagship store in Rochester Hills, MI. Focusing on the theme of “Leveling Up,” the event brought together 47 core suppliers and approximately 126 total attendees to strengthen relationships and create synergies crucial for collective success. Key topics shared with our partners included an introduction to the new storefront, 2026 Plans, and the intro to VAI acquisition.

Executive Leadership Takeaways

Attendees engaged directly with RealTruck’s Executive Leadership Team and global procurement organization through a series of presentations and a panel discussion. The program featured an overview from CEO Carl-Martin Lindahl, brand updates and a flagship store introduction from Tony Ambroza, strategic pillar updates from Bobby Singh, and a discussion panel including Dan Kusiak, Evan Duey, Ryan Herman, and Bobby Singh.

"We were excited to welcome our partners to our 3rd Annual Supplier Summit and to showcase RealTruck’s first flagship retail store as the setting for the event. The 2025 Summit was centered on leveling up alongside our most valued partners. As core suppliers, their role is critical, and the Summit provided an opportunity to deepen collaboration with RealTruck’s executive leadership and global procurement teams. By strengthening these strategic relationships and aligning more closely with the suppliers who help power our business, we are creating the synergies needed to drive shared growth and achieve our collective ambitions."
— Dan Kusiak, Senior VP, Global Sourcing and Procurement

Supplier Award Winners

The summit concluded with an award ceremony, honoring suppliers who demonstrated excellence across key performance categories.

  • Supplier of the Year Award: For excellence in all categories — CCT

  • Commercial Value Award: For excellence in meeting the needs of RealTruck and our customers — Entec

  • Value Add Award: In recognition for the additional value and continuous improvement to RealTruck — Running Day

  • Service and Responsiveness Award: For excellence in proactive account management and customer service — Victory Packaging

  • Innovation Award: In recognition for the development of new products and services — ATC

  • Quality Award: For excellence in conformance of materials and services — PM Techno

  • Tariff Mitigation Award: Hydro, Apex, and Fusion

RealTruck sincerely thanks all of those in attendance for their participation and looks forward to continuing to "Level Up" with all of our valued partners.

About RealTruck

RealTruck is the world’s premier accessory manufacturer for truck, Jeep®, Bronco,® and off-road enthusiasts. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 5,000 associates operate from 78 facilities across four continents. RealTruck’s industry-leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 850 patents and pending applications. The company’s omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visit www.realtruck.com.