Online Retailer Policy

This page is your official resource for up-to-date pricing data, policies, and general Online Retailer communication.

"RRE logo with black text and blue geometric symbol on white background."
Alyon USA logo with bold black, red, and white text and a triangular background.
"Black and white logo with the words "Sample Research" styled in reverse."
A logo with blue and green stylized text "AVS" and the slogan "Ahead of the Curve."
Backrack logo with the tagline "Function and Style for Today's Trucks."
Logo of 3 BAK truck bed covers company with red circle and black text.
Logo of BEDRUG with the tagline "Next Generation Bedliners" beneath.
Bushwacker logo in bold brown letters with a stylized underscore and upward arrow.
Extang truck bed covers logo in red and black text on a white background.
Husky Liners logo with the tagline "Guaranteed...For Life." in black text.
Stylized yellow and gray logo resembling a face with geometric shapes and sharp angles.
Retrax retractable bed covers logo on a white background.
Roll-N-Lock logo with red and black text on a white background.
"RUGGED LINER" logo with black, red, and white design on a light background.
Rugged Ridge logo with mountain graphic and bold text on a white background.
Superlift Suspension logo with gear icon on a white background.
Truxedo logo with "Truck Bed Covers" text and bowtie design elements.
Undercovers truck bed covers logo with red and black design.

Policy

In an effort to protect the reputation of the RealTruck companies, insure the long-term viability of its brands and protect the investment of those Retailers that provide valuable services to end users, RealTruck has adopted an Online Retail Price Policy. The Policy applies to all products provided by ARE, Alloy, AMP Research, AVS, Backrack, BAK, Bedrug, Bushwacker, Extang, Husky Liners, NFab, Retrax, Roll N Lock, Rugged Liner, Rugged Ridge, Superlift, TruXedo, Undercover, as RealTruck companies.

As of April 17, 2023, only Authorized RealTruck  retailers may sell RealTruck products online. To initiate the process to become an authorized online retailer, please complete & sign the RealTruck Authorized Online Reatiler Agreement (below) and return to the Policy Administrator at rachel.hough@realtruck.com for approval.

  1. RealTruck Authorized Online Retailer Agreement

  2. RealTruck Minimum Advertised Price Policy

Pricing

The pricing files accessed through this site supersede that which may be provided through any other means and should be your ongoing resource for necessary updates. As an authorized retailer of our products, each retailer is responsible for updating and maintaining accurate pricing per the standards set forth within the RealTruck policy and within the files provided below.

  1. Extang | Price File - Effective 07/10/2023

  2. TruXedo | Price File - Effective 07/10/2023

  3. BedRug | Pricing File - Effective 07/10/2023

  4. UnderCover | Pricing File - Effective 07/10/2023

  5. Retrax | Pricing File - Effective 07/10/2023

  6. BAK |  Pricing File - Effective 07/10/2023

  7. N-FAB | Pricing File - Effective 07/10/2023

  8. Husky Liners | Pricing File - Effective 07/10/2023

  9. Rugged Liner | Pricing File - 02/06/2023

  10. Rugged Ridge | Pricing File - Effective 07/10/2023

  11. Superlift | Pricing File - Effective 07/10/2023

  12. Bushwacker | Pricing File - Effective 07/10/2023

  13. AMP Research | Pricing File - Effective 07/10/2023

  14. Roll-N-Lock | Pricing File - Effective 07/10/2023

  15. LUND Tonneau | Pricing File - Effective 06/05/2023

  16. ARE | Pricing File Effective 10/24/2022

  17. BackRack | Pricing File Effective 07/10/2023

  18. AVS | Pricing File Effective 07/10/2023

Promotions and Rebates

There are currently no promotions or rebates available.