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RealTruck Announces the All-New Ascend Rack, Transforming Trucks into Ultimate Adventure Vehicles

A Versatile and Easily Configurable Cab-Height Bed Rack, the Ascend Rack is Purposefully Engineered as a Base for Transporting Rooftop Tents, Kayaks, Canopies, and Overlanding Equipment for Mid- and Full-Size Trucks

ANN ARBOR, Mich., July 12, 2024 – RealTruck, Inc., the premier global manufacturer of functional aftermarket accessories and an online destination for truck, Jeep®, Bronco® and off-road enthusiasts, today announced the availability of its all-new Ascend Rack to transport rooftop tents, kayaks, canopies, and overlanding equipment for mid and full-size truck models.

The Ascend Rack transforms any truck into the ultimate adventure vehicle and is now available for purchase on RealTruck.com with an MSRP starting at $1,199.99.

Attracting truck and outdoor enthusiasts to enjoy premium off-road accommodations and bring their adventure truck to life, the Ascend Rack’s strong, stable and versatile rugged cab-height design features high-strength 14-gauge steel, robotically laser-welded to support an impressive 500 lbs. dynamic / 1,000 lbs. static weight rating. This allows the ability to mount rooftop tents and cargo racks, as well as  retracting canopies and campsite lighting.

“If you’re ready to bring your truck to life and transform it into the ultimate adventure vehicle, the RealTruck Ascend Rack was engineered for you,” said Trina Hemann, marketing manager at RealTruck. “The new Ascend Rack is built for durability and designed to keep truck owners outfitted, organized, and prepared to take their next adventure to another level.”

The Ascend Rack has built-in and fully adjustable accessory panels that provide a configurable mounting location for traction boards, hi-lift jacks, pioneering tools, and fuel packs to ensure owners are prepared for every adventure. The Ascend Rack features OEM-grade electrocoat base finished with a durable powder coat for superior resistance to rust and corrosion, and black-coated fasteners welded throughout the rack assembly to simplify installation in under 30 minutes, inspiring truck owners to get off-the-grid in record time.

For more information, please visit https://realtruck.com/p/realtruck-ascend-truck-rack/.

About RealTruck

RealTruck is the world’s premier accessory manufacturer for truck, Jeep®, Bronco® and off-road enthusiasts. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 5,000 associates operate from 78 facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 850 patents and pending applications. The company’s omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visit www.realtruck.com.

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