RealTruck Teams Up with Dwyane Wade for a One-of-a-Kind Custom Design Ford F-250, Scheduled to be Revealed During the 2024 SEMA Show

ANN ARBOR, Mich., Oct. 31, 2024 – RealTruck Inc., a global aftermarket manufacturer, and a digital destination for truck, Jeep®, Bronco® and off-road enthusiasts, is collaborating with basketball legend Dwyane Wade for a customized one-of-a-kind truck build that will be revealed at the 2024 SEMA (Specialty Equipment Market Association) Show in Las Vegas, and auctioned off at Barrett-Jackson in Palm Beach, Florida in April 2025.

Once it arrives at the world’s greatest car collector auction next year, all proceeds from the F-250 will benefit Wade’s non-profit organization that he co-founded – Social Change Fund United (SCFU) – supporting the organization’s commitment to utilize collective influence and resources to make a greater impact in underrepresented communities of color.

“We are thrilled to partner with an iconic talent like Dwyane Wade to bring this one-of-a-kind Champions Edition truck to life,” said RealTruck Inc. Vice President of Marketing Lee Riser. “Dwyane is an incredible person, and his work with Social Change Fund United has made a positive impact in underrepresented communities across the country. We could not be more proud to work alongside him to help advance the organization’s mission.”

The 2017 Ford F-250 Super Duty® will be customized with RealTruck accessories, paint, interior, and more in collaboration with Wade. Features of the build include a RealTruck Superlift 6’’ lift kit with King coilovers and rear shocks, RealTruck RetraxPRO MX Tonneau Cover, RealTruck AMP Research BedStep and Powerstep XL, and Husky Liners® Weatherbeater™ Floor Liners.

“To have the support of the RealTruck organization means everything to me and our team at Social Change Fund United,” said Dwyane Wade. “Not only are we working together to design this incredible F-250 build, but we’ll also be raising money to help make a real impact in communities of color across the country.”

“We are honored to have the support of our co-founder and Executive Council member, Dwyane and RealTruck as they work together on this unique truck build,” said Social Change Fund United Executive Director Aida Morrow. “As a result of their collaboration, the proceeds from this auction will help our team carry out SCFU’s mission of creating a future where underrepresented communities thrive and generate economic sustainability while playing a vital role in narrowing the racial opportunity gap.”

The auction will take place on Saturday, April 26, at South Florida Fairgrounds.

For more information, please visit RealTruck.com and follow on Instagram, TikTok, Facebook, and LinkedIn.

About RealTruck

RealTruck is the world’s premier accessory manufacturer for truck, Jeep®, Bronco® and off-road enthusiasts. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 5,000 associates operate from 78 facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 850 patents and pending applications. The company’s omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visit www.realtruck.com.

About Dwyane Wade

Dwyane Wade is an entrepreneur with partnerships including Way of Wade, MISSION, Stance, BallerTV, Proudly, Versace Eyewear, Versace Underwear, TMRW Sports, Wade Cellars, Thorne, and Jeeter. Wade has stakes in the Utah Jazz, Chicago Sky, Real Salt Lake, and Utah Royals ownership groups. Wade recently joined NBCUniversal’s team as commentator to call Team USA Men’s Basketball games at the 2024 Paris Olympics. The Why with Dwyane Wade podcast features Wade sitting down with pioneers in sports, fashion, music, and business for an intimate conversation about their rise to success and the reasons they keep pushing to innovate. Founder of 59th & Prairie Entertainment, he is an executive producer of D. Wade: Life Unexpected, the Sports Emmy–nominated documentary Shot in the Dark, the Oscar-winning animated short Hair Love, Legacy: In The Shadow of Greatness (Discovery+), the Sports Emmy-winning documentary The Redeem Team (Netflix), the Emmy award-winning documentary short The Dads (Netflix), and Oscar-nominated short documentary The Barber of Little Rock (The New Yorker Studios). He is the New York Times bestselling author of A Father First, co-authored the New York Times bestselling children’s book Shady Baby, and released his photographic memoir DWYANE in 2021. The Wade Family Foundation provides relief to marginalized communities in need. Through his foundation and in creation with his daughter Zaya, Wade launched the Translatable digital platform and resource hub for LGBTQIA+ youth and their families. Wade played in the NBA from 2003 to 2019, primarily for the Miami HEAT. He was selected as an NBA All-Star 13 times, won three NBA championships, and was named the 2006 NBA Finals Most Valuable Player. He is the HEAT’s all-time leader in points, games played, assists, and steals and the NBA’s all-time leader for blocks by a guard. His number three jersey has been retired by both the Miami HEAT and his college team, the Marquette Golden Eagles. Recently Wade was the first Miami HEAT player to receive a statue. Wade represented the United States in the 2004 Athens Summer Games and brought home the Gold representing the USA in the 2008 Olympics in Beijing. He was named to the NBA’s 75th Anniversary team as one of the 75 greatest players in NBA history and was inducted into the 2023 Naismith Memorial Basketball Hall of Fame.

About The Barrett-Jackson Auction Company

Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions, is the leader in collector car auctions and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. Welcoming hundreds of thousands of attendees per year, Barrett-Jackson produces several live collector car auctions where thousands of the most sought-after, unique and valuable automobiles cross the block in front of a global audience. With broadcast partner A+E Networks, Barrett-Jackson features live television coverage of their events on FYI and The HISTORY Channel, as well as all the cars, all the time via their produced livestream on Barrett-Jackson.com. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings.

In August 2022, IMG, an Endeavor company and global leader in events, media, sports and fashion, acquired a majority stake in Barrett-Jackson and serves as the auction company’s strategic partner in building on its world-class automotive event experiences. For more information about Barrett-Jackson, visit www.barrett-jackson.com, or call 480-421-6694.

About Social Change Fund United

Social Change Fund United, founded by Carmelo Anthony, Chris Paul, and Dwyane Wade, was established to create a future where Black and Brown communities thrive and generate economic sustainability while playing a vital role in narrowing the racial opportunity gap. Since launch, Social Change Fund United has supported critical and timely issues impacting underrepresented communities including championing equity in entrepreneurship, leadership, and innovation. All donations are tax-deductible through Social Change Fund United’s 501(c)(3) fiscal sponsor, the Entertainment Industry Foundation (EIF). EIF is a Charity Navigator Four-Star Charity that meets all 20 Better Business Bureau charity standards and carries the Candid Platinum Seal of Transparency. For more information, visit https://www.thesocialchangefund.org.

Media Contact

The Brand Amp

RealTruckPR@thebrandamp.com