RealTruck Announces New Endure ALX Truck Bed Cover

Premier aftermarket accessories company shares details of product’s durability, ease-of-use and innovation

ANN ARBOR, Mich., (Dec. 19, 2023)RealTruck, the premier manufacturer of functional aftermarket accessories and an online destination for truck, Jeep®, Bronco® and off-road enthusiasts has introduced the Endure ALX truck bed cover for many popular truck applications. The product is a flush-mounted, hard-folding bed cover with all-weather construction and auto-latching convenience.

“We’re excited to share this specially designed truck bed cover with our customers. This unique folding cover is specifically engineered to maintain a low profile while it exceeds every expectation of functionality,” said Lee Riser, vice president of marketing at RealTruck. “Advanced features like the Secured Rotary Release Latching System combined with the durable exterior makes this easy to use and long lasting.”

At its core, the Endure ALX's construction features four patented EnduraShield TPO coated panels combined to form a seamless cover assembly. Crafted with a lightweight aluminum frame, these 1/2-inch-thick panels deliver unmatched structural strength capable of supporting 500 pounds of evenly distributed weight, all while maintaining superior dent, scratch and fade resistance.

The Endure ALX's perimeter frame has hard polymer rubber corners, hinge caps and weatherproof seals to protect the truck bed and its cargo from the elements. The cover's exterior shell bears a durable matte-black textured finish to accentuate the factory trim of today's popular pickup models. At the tailgate, the Endure ALX utilizes a Secure Rotary Release Latching System engineered especially for this product. Its easy-to-operate design automatically latches closed when unfolded for an exceptional level of security. Best of all, the new truck bed is backed by RealTruck’s unmatched customer support and the added assurance of a limited 5-year warranty.

“The functionality of the Endure ALX sets it apart from other bed covers. Not only is it easy to open and close with one clean motion, but its design allows for more space to be utilized,” said Jillian Kish, marketing manager for RealTruck’s Truck Bed Cover Division. “When the need for maximum bed space arises, the Endure ALX folds fully up to the cab allowing total access in seconds, making it as easy to live with as it is to operate.”

About RealTruck

RealTruck is the premier manufacturer of functional aftermarket accessories and digital destination for truck, Jeep®, Bronco® and off-road enthusiasts. Headquartered in Ann Arbor, Mich. with over 5,000 associates across 51 locations worldwide, RealTruck continuously designs, develops, manufactures and sells industry-defining products with more than 850 patents and pending applications. RealTruck's extensive product offering is a leader in each of its primary categories. The company's omni-channel approach makes it easy for people to find the right products to transform their vehicle, gain expert advice and secure professional installation whether they're shopping for products online at or through the more than 12,000 dealer locations and automotive (OEM) partnerships who sell their products. RealTruck is engineered to deliver a seamless consumer experience from idea to installation. For more information, visit

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