RealTruck® Acquires Protex, Adding Proprietary Web-Based 3D Product Configuration and Augmented Reality Platform

Truck owners are continuously requesting new and easier ways to understand how accessories will look and perform on their vehicles before deciding what they want to purchase. By combining the Protex platform with RealTruck’s full catalog of products, consumers will be able to see their fully outfitted vehicle in both 3D and AR so they can shop with confidence on RealTruck’s website or across its extensive dealer network. This acquisition reinforces RealTruck’s ongoing commitment to build and foster a growing community of truck owners and enthusiasts by making it easier to understand all the ways they can customize their truck to match their lifestyle.

“RealTruck is leading the way by revolutionizing how people shop for aftermarket automotive products,” said Greg Nelson, president of eCommerce at RealTruck. “Protex is the premier technology and superior visualization platform truck owners seek for a world-class shopping experience. Acquiring and expanding this capability will showcase all the ways our RealTruck products bring people’s exact truck to life.” While the Protex technology has already been operating across multiple websites since 2023, RealTruck will devote the next 18 months to significantly increase the scope and scale of the Protex platform by expanding the vehicles and product range consumers can visualize. 

Protex was founded by Josh Eppinette and Noah Osborne who will join the RealTruck team full-time and immediately begin scaling the technology for future growth.

“RealTruck is providing an incredible opportunity for us to further enhance and expand our platform and accelerate our product development roadmap,” said Eppinette and Osborne. “We never imagined that what started as a personal desire to visualize how we could bring our Toyota trucks to life would lead to providing that same opportunity for an entire community of millions of truck owners.”

Beyond revolutionizing the online shopping experience, the Protex product configuration and AR platform will be a powerful new solution RealTruck’s expansive network of dealers can utilize to help customers see how their newly accessorized vehicle will look while shopping in-store.

“We are constantly seeking new ways to equip and support our RealTruck dealers with resources to help them better serve their customers and deliver an exceptional in-store experience,” said Ryan Herman, executive vice president of sales. “This 3D and AR tool will now afford our dealers the opportunity to quickly build out a complete package of RealTruck products and show the customer how it brings their truck to life.”