ORBA names RealTruck VP Lee Riser to board of directors

"I'm thrilled to join the ORBA board of directors," said Riser. "ORBA is at the forefront of policy change that may impact our current and future access to public lands and our right to ride. As an avid off-roader myself working in the industry, it's extremely important to me to advocate for those in the off-roading community."

ORBA is a trade organization representing the off-road industry and community, championing access and providing professional trial advocacy for off-highway vehicle (OHV) recreation. ORBA influences policy and implements change through congressional lobbying and the ability to work cohesively through partnerships, using a collaborative approach connecting businesses to grassroots organizations.

Riser has vast expertise in the off-roading space and recently competed in The Rebelle Rally, a women-only off-road navigational competition that covers more than 1,600 miles of the western desert in the United States. With over 20 years of experience in the automotive industry, Riser earned her MBA and bachelor's degree in marketing from the University of Louisiana Monroe. A wife and mother of two, she'll be a part of the only female-featured team in the upcoming season of "Overlanders," airing on The Outdoor Channel this summer.

"It's important at RealTruck to recognize and celebrate the trailblazing women in our company who are leading the way for others," said Tony Ambroza, chief growth officer at RealTruck. "Lee embodies what it means to be a true off-road advocate and enthusiast. I know she'll bring her passion and experience for life off-road to the ORBA board of directors and be a powerful asset to the organization."

In addition to Riser's leadership in ORBA, RealTruck advocates for trail and off-road access through the Rugged Ridge Trail Access Program offering grants designated for use toward education, stewardship, litigation, or any other activity advocating the conservation of public land and access to recreational trails. To date, RealTruck has awarded over $160,000 in grants through this initiative.