Mattel and RealTruck’s One-of-a-Kind Matchbox Jeep Wrangler Sells for $110,000 at the Barrett-Jackson 2026 Scottsdale Auction

ANN ARBOR, Mich., Jan. 23, 2026 – RealTruck’s collaboration with Mattel on a one-of-a-kind, heavily modified Matchbox Jeep Wrangler, officially crossed the block on Jan. 22 at the Barrett-Jackson 2026 Scottsdale Auction. The truck raised $110,000 with 100% of the hammer price to benefit Richard Rawling’s Gas Monkey Foundation, which was established in 2014 by Rawlings to provide much-needed funding for veterans, first responders, and families impacted by Alzheimer's.

“Year after year, our outfitted vehicles take the auction block by storm, each one telling its own story and captivating bidders,” said RealTruck Inc. Vice President of Marketing Lee Riser. “We’re excited to have brought to life another Matchbox build with Mattel while also supporting a worthy cause as a result of celebrating the partnership.”

Built by Doetsch Off-Road in Chandler, Arizona, and originally unveiled during SEMA 2025, the 2018 Jeep Wrangler (JLU) is outfitted with premium RealTruck accessories and a custom Matchbox and Husky Liners exterior. Features of the build include a RealTruck Superlift 4” lift kit, Husky Liners® Weatherbeater™ Floor Liners, Rugged Ridge HD Stubby Front Bumper, XOR Rear Bumper, Roof Rack, AmFib Snorkel System and many other accessories that transformed this into the ultimate adventure build. A 1:64 scale version of the build will be available at mass retailers globally starting in April.

“We’re thankful to our friends at RealTruck for supporting Gas Monkey Foundation with increased funding and awareness,” said Gas Monkey Foundation Founder Richard Rawlings. “This donation will make a real impact on causes near and dear to my heart, supporting those struggling with Alzheimer’s as well as first responders and veterans.” 

For more information, please visit RealTruck.com, Barrett-Jackson.com and follow on Instagram, TikTok, Facebook, and LinkedIn.

About RealTruck
RealTruck is the world’s premier accessory manufacturer for truck, Jeep®, Bronco® and off-road enthusiasts. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 5,000 associates operate from 78 facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company’s omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visit www.realtruck.com.

About Mattel Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About Richard Rawlings and Gas Monkey Garage Richard Rawlings, owner and founder of Gas Monkey Garage, is the star of the international hit series “Fast N’ Loud” & “Garage Rehab”. Since the inception of Gas Monkey Garage in 2004, Richard Rawlings continues to be anything except ordinary. Having built two commissioned custom cars for Hot Wheels, setting numerous world records, and cementing Gas Monkey Garage as a household name, Richard does anything but blend in! Aside from his garage and television shows, Rawlings is a savvy businessman, turning Gas Monkey Garage into a full-fledged brand, owning multiple restaurants/venues, selling merchandise worldwide, and becoming a social media maverick boasting nearly 25 million followers. Learn more about Richard Rawlings and Gas Monkey at GasMonkeyGarage.com.

About Gas Monkey Foundation
Established in 2014, Gas Monkey Foundation is a 501(c)(3) nonprofit organization with a singular purpose: to harness the global reach of the Gas Monkey Garage brand to make an indelible difference in communities near and far. The Foundation provides direct support to nonprofits and programs that focus on those affected by Alzheimer’s, as well as veterans and first responders.  By leveraging both financial resources and the power of storytelling, the Foundation ensures that its efforts not only provide immediate impact but also inspires others to get involved.

About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions, is the leader in collector car auctions and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. Welcoming hundreds of thousands of attendees per year, Barrett-Jackson hosts live collector car auctions in Scottsdale, Arizona; Palm Beach Florida; Columbus, Ohio; and Las Vegas, Nevada, where thousands of the most sought-after, unique and valuable vehicles cross the block in front of a global audience. With broadcast partner A+E Networks, Barrett-Jackson features live television coverage of their events on FYI and The HISTORY Channel, as well as all the cars, all the time via their produced livestream on Barrett-Jackson.com. Also based in Scottsdale, the Barrett-Jackson Collection Showroom offers a rotating selection of premium vehicles that meet the high standards for which the company is known. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit www.barrett-jackson.com, or call 480-421-6694.

Media Contacts:

The Brand Amp
RealTruckPR@thebrandamp.com

Gas Monkey Foundation
Amir Forester
amir@gasmonkeygarage.com