1. Navigate to google my business

  2. Claim/create a business listing

  3. Verify your business listing

  4. Add key information to optimize your business listing

What is Google Business?

A free tool set up by the search engine giant to help businesses take control and ownership of their brand and location.

4 out of 5 customers use search engines for local information, and 70% of customers visit a store or make a purchase after a search, making this a target rich environment to reach potential new customers and drive foot traffic.

4 Reasons Google Business is an Important Tool for Small Business

  1. ‘Near Me’ Searches: More than 50% of ‘near me’ searches result in a store visit.

  2. Local 3-Pack: 92% of searchers will pick businesses on the first page of local search results.

  3. Customer Engagement/Reviews: Review management not only creates opportunities to recover a customer’s experience, but also encourages positive reviews which leads to credible third party recommendations.

  4. Accurate & Reliable Business Information: 86% of people look up the location of a business on Google Maps.


1 Maugeri, K. (2023) 18 Local SEO Stats That Will Blow You Away. sagapixel.com
2 Google. (2023) Add or claim your business listing. google.com
3 Google. (2023) How to choose a category for your Business Profile. google.com
4 Google. (2023) Verify your local business listing on Google. google.com
5 Google. (2023) Edit your business listing on Google. google.com
6 Hutchinson, A. (2019) A Small Business Guide to Google My Business. socialmediatoday.com
7 SEO Expert. (2019) 33+ Local SEO Stats That Will Blow Your Mind. seoexpertbrad.com
8 Lauer, E. (2019) The Local Search Stats You Need to Know. revlocal.com
9 Digital Coast Marketing (2016) A Guide to Understanding Google’s Local 3-Pack. digitalcoastmarketing.com
10 Kolowich, L. (2018) 16 Stats That Prove the Importance of Local SEO. blog.hubspot.com