RealTruck Wins Prestigious iF Design Award for the Innovative FRC-4000 Retractable Removable Truck Bed Cover

RealTruck is proud to announce that the RealTruck FRC-4000 Retractable Removable Truck Bed Cover has been honored with a distinguished iF Design Award in the Product discipline. This accolade is a testament to the innovation and engineering excellence delivered by our talented, Michigan-based design team.

The FRC-4000’s winning design originated from the collaborative efforts of our dedicated team located in Ann Arbor, Michigan. We want to congratulate Allen Wong, Jake Tasker, and Harry Kaloustian for their vision and commitment to solving long-standing customer needs with this revolutionary truck bed accessory.

“This is evidence of how collaborative RealTruck is becoming. Several teams worked very closely to develop, refine, and launch this product, and it wouldn't be an award-winner without each group playing its part perfectly," said lead industrial designer Jake Tasker. "This is far more than an industrial design win; it's a win for engineering, category management, procurement, legal, photo, marketing, and everyone who helped bring this to life."

The FRC-4000 has been recognized by iF for its groundbreaking approach to truck bed utility and design, setting a new standard in the industry.

The iF jury highlighted the cover’s core innovation, stating: "As the industry’s first removable, retractable truck bed cover, RT FRC 4000 solves a key pain point by offering 100% bed access when removed."

The design team prioritized the user experience across every touchpoint:

• Effortless Removal: The FRC-4000 features tool-free, cam-locking handles that were cleverly designed for easy attachment and removal, allowing the cover to be completely taken off when maximum bed space is required.

• Intuitive Operation: The cover’s latching system boasts a one-touch release with a pop-up ergonomic handle, ensuring smooth and easy operation for securing or accessing cargo.

• Simplified Installation: Demonstrating a commitment to the DIY enthusiast, the product installs in under an hour with no drilling required, minimizing installation time and effort.

• Integrated Functionality: Beyond its core retractable and removable functions, the FRC-4000 includes outboard T-slot rails to support optional racks and accessories, expanding the truck's overall carrying capacity and utility.

• Premium Aesthetics and Protection: The cover provides refined, best-in-class cargo protection thanks to its durable aluminum extrusion slat system, finished in a matte-black coating that delivers a premium, high-end look.

This iF Design Award reinforces RealTruck’s commitment to leading the aftermarket truck accessory industry through continuous innovation and customer-focused engineering. The FRC-4000 is more than just a cover; it’s a complete solution designed to enhance the versatility and performance of any modern truck.