RealTruck Tackles SEMA 2025

While most view fall as the time to gear up for the holidays, auto enthusiasts around the country view the last quarter of the year as SEMA crunchtime. With this year's SEMA (Specialty Equipment Market Association) show just around the corner, aftermarket parts manufacturers are buckling down to finish up their latest builds and polish their newest products for release.

One such manufacturer that's amping up for the event is yours truly—RealTruck. The SEMA show allows us to showcase our latest and greatest products to the automotive community, and this year is no exception. With numerous new products to display, including all-new tonneau covers, bed liners, truck caps, and more, the 58th annual SEMA show is on pace to be one for the books.

Whether you'll be in attendance or watching recaps online, stay tuned for an overview of what you can expect to see as RealTruck tackles SEMA 2025.

While SEMA vehicles, products, and trends may differ by year, the same general premise remains the same—debuting manufacturers' latest and greatest products and tech at the Las Vegas Convention Center. In this section, learn what to expect from this year's SEMA show, including any new additions or changes to the largest gathering of gearheads.

Massive Buyers and Display Attendance

Each year, SEMA brings together the most extensive collection of gearheads and techies from around the globe, and 2025 is no different. Current speculation has attendance at this year's SEMA show estimated at 160,000, with 70,000 of those being buyers and decision-makers.

This year, approximately 2,300 exhibitors will fill the 4.6 million sq/ft of exhibit space at the Las Vegas Convention Center, with over 500 being first-timers. Among these exhibits is the ADAS (Advanced Driver Assistance Systems) portion of the show, which focuses on collision repair and modification. With so much attention on the rights to repair and modify, this exhibit will cover all the latest news and legal progress.

Product Displays and Demonstrations

This year, RealTruck is setting up shop in one of the most prime booth locations on the Las Vegas Convention Center floor. At our booth, expect to see a massive selection of products and accessories from RealTruck and its brands, including BAK Industries®, AMP Research®, Go Rhino®, and more.

Showcased Builds

As with previous years, RealTruck doesn't just show up with loads of dismounted products that require attendees to use their imaginations. Instead, we bring a fleet of modified trucks and SUVs to demonstrate our inventory. While we won't have quite as large an outpouring as last year, expect a solid showing of tastefully modified rides donning our tonneau covers, running boards, lights, lift kits, and more. Come back after the SEMA show for a complete list of builds and the products featured on each.

SEMA 2025 Builds

• Ford F-150 Raptor

• Jeep JLU

• Chevy Silverado 1500

• Toyota Tacoma

• 2025 RAM 1500

• Toyota RAV4

• GMC Sierra 2500 HD

Each year, the SEMA show allows RealTruck to announce and showcase our brand-new products to the public for the first time—this year is no different. In addition to products already released on realtruck.com, we're debuting several innovative accessories that we're sure you'll love, including:

Husky Liners® EasyLock™ Bedliner
The Husky Liners® EasyLock™ Bedliner locks in place with five precision-molded panels for full-bed defense. Its ProGard™ surface keeps cargo secure, installs fast, removes clean, and carries a lifetime warranty — proudly engineered and built in the USA. Launching Q1 2026.

RealTruck® MRC-3000 Retractable Bed Cover
The MRC-3000 Retractable Bed Cover from RealTruck features an ultra-flush profile thanks to an exclusive mounting system that sits below the bed rails. A proprietary core-spring retraction system provides easy, one-handed operation, while aluminum construction and an advanced quad-drain water management system keeps cargo safe and dry. Launching Q1 2026.

RealTruck® Ascend FGC-4500 Truck Cap
RealTruck’s new Ascend Cap is the strongest modular truck cap in the world, built with a 14-gauge steel frame, and is capable of supporting 1,200 pounds. Implementing a flexible, modular design, its QuickMount™ panels remove in minutes, allowing for versatile rack-only use, all protected by an optional Multi-Shield™ coating for added durability. Launching Q4 2025.

RealTruck® Apex FGC-5000 Truck Cap
The FGC-5000 Cap is RealTruck’s newest, most revolutionary truck cap. Featuring the industry’s largest windows, the cap has a strikingly streamlined SUV-like silhouette. Patent-pending InvisiLatch™ synchronizes the rear hatch with the tailgate for easy, no-touch opening functionality, while a two–tone color-matched paint finish completes the look. Launching Q4 2025.

RealTruck® MX4 HFC-3600 EZ-Lift Hard Folding Bed Cover
The best-selling truck bed cover in the world just got easier to open. With easy fold and easy unlatch, the cover automatically unlocks and opens with just one hand. The extra-large paddle handle is simple to find, convenient to grasp, and effortless to use. Plus, improved seals and all-new tight-fit clamps provide state-of-the-art weather protection. Launching Q1 2026.

RealTruck® Retrax® FRC-4000 Manual Retractable Bed Cover
Patent-pending EZ–OFF™ removable canister makes the RealTruck FRC-4000 the world's first fully removable retractable cover. Remove the portable canister to instantly gain more bed space for handling bulky cargo. Exclusive CoreTrax sealed rollers ensure consistent, satisfyingly smooth, and convenient opening and closing of the cover. Launching Q4 2025.

Mattel Matchbox Jeep Wrangler
RealTruck announced a partnership with Mattel, and together, the brands are collaborating on a heavily modified Jeep Wrangler, set to be unveiled at SEMA. After SEMA, the 1:1 custom build will be auctioned off at Barrett-Jackson’s 2026 Scottsdale Auction with 100 percent of the hammer price benefiting Richard Rawlings’ Gas Monkey Foundation, which provides direct support to nonprofits and programs that focus on those affected by Alzheimer’s, as well as veterans and first responders.