Best Ford Truck Commercials of All Time

Ford has made America’s favorite trucks for over 50 years. But if it weren’t for the commercials, would we remember them the way we do? Maybe. We might even remember them better with rose-colored lenses, but the commercials help us remember them the way they were when our dads brought one home, not the one with the squeaky suspension, dim headlights, and AM radio you learned how to drive in. 

With legendary taglines, classic rock soundtracks, and unforgettable visuals, these vintage ads don’t just sell trucks—they sell a lifestyle. Let’s buckle up and hit the rewind button on the 10 best Ford commercials that took us back to the days when trucks were simple, idyllic, and affordable. Tuck into the nostalgia and relive the golden era of truck ads with the great Ford commercials of all time. 

Nothing beats the smug satisfaction of seeing a Ford F‑series effortlessly tow not one, but two rival trucks—a Chevy and a Dodge—up a steep hill. This is pure 80s swagger, when American muscle meant literally dragging the competition.

It’s nostalgia in overdrive: pastels and big hair. You can smell the enamel paint warming in the sun. Fun and cheeky, the ad declared, “Hey, you might want to double-check who’s really got the power.” Classic Ford confidence, delivered with a wink.

1986 Ford F‑150 Truck Commercial: Chevy Didn't Tell Me That

This gem leans into playful rivalry and a little friendly teasing. The Ford owner flexes his truck's selling points as the poor, lonesome Chevy owner laments his Chevy salesman's neglect to tell him how much better the Ford is.

The 80s aesthetic is at full blast: earth tones, chunky wood interiors, and that unmistakable soundtrack. It's like hanging out in your cousin's garage after church; it's outdated, low quality, but undeniably comforting.

1985 Ford America’s Truck: “On the Road Again”

On some level, everyone driving a truck is looking for this kind of approving look from a farmer when they pass by in their rig. Someone in the Ford marketing department in the ‘80s understood this and wasn’t afraid to show it. 

This Ford commercial nails the feeling of driving pre-smart phone, hell, pre-cell phone for that matter. And if it wasn’t already the commercial equivalent of a handmade quilt, hearing Willie Nelson’s “On The Road Again” really seals the nostalgic comfort.

1991 Ford Trucks Commercial – The Best Never Rest

It’s 1991, the landscape has changed—the ads are sharper, the trucks are meaner, and “Best Never Rest” is the new mantra. Note the tone shift from the ‘80s to the ‘90s; it’s kind of just a cheesy inspirational office poster come to life.  

I realized on the 15th watch that you almost expect a CGI wolf to prowl the shadows or an eagle to pass overhead. The cheese factor is high. Nostalgic? Absolutely. It reminds us of a time when even commercials aimed to flex.

’90s Ford Truck Commercial – Ford Country (feat. Alan Jackson)

If you don’t remember this ad, really the song, then you simply weren’t alive yet. This classic Ford commercial will tempt you to believe Ford went too far on the cheese, but as soon as Alan Jackson hits you with the “Ford Country” chorus, those thoughts die faster than your rival neighbors' Silverado. 

It’s hard to imagine a commercial today making you want to buy a Ford Ranger more than this. Fight me on it.

Ford Commercial / Alan Jackson (Reprise)

This isn’t just an ad—it’s a collaboration. Alan Jackson returns (same era, same tone), bolstering Ford’s southern heritage with lyrical pride. Jackson was all over Ford ads in the ‘90s, and all these years later, it's still hard to blame Ford for leaning into Jackson like that.

You get a woodland montage, country music, and badass shots of various manual Ford trucks smashing through the woods and carrying rival trucks in their bed.

1993 Ford F‑150 – “The Future Truck”

Cue futuristic graphics… in 1993. This ad teases cutting-edge tech: fuel injection, digital dashboards, but all wrapped in one of the best-looking Ford truck body styles ever.

There’s something undeniably fun in watching retro-futures—what designers in the early 90s thought the future would look like. It’s charming, visionary, and funny.

1992 Ford Truck Commercial – Date-stamped Fun

Ford takes a bit of a departure from its normal messaging of “buy a Ford and you’ll basically be a real cowboy.” Now Ford is working on the dude’s with haircuts. This is an undeniable push to appeal to a different demographic. 

This ad reminds you that chalkboard-style showroom commercials have their place. 

Final Thoughts

Ford truck commercials aren’t just about specs and performance—they’re about identity. They remind us of dusty backroads, high school football games, and early morning coffee in the cab. With the right tune, a powerful tagline, and a square body truck, I could sit and watch these old Ford commercials all day (and I kind of did).

Thanks for riding along this nostalgic tour. Let us know which ad you remember most—or if there’s a secret gem we missed. Comment below and keep that Ford pride rolling.