‘BRING YOUR TRUCK TO LIFE’: ‘TO LIFE’ in yellow.

About RealTruck

RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 6,000+ associates operate from 35+ facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company’s omni-channel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships.

OUR MISSION

Making vehicles better to get up, get
out, and enjoy life’s adventures

OUR VISION

To be the undisputed authority on
transforming trucks into real trucks

OUR VALUES

SERVICE

Value People First

TEAMWORK

Drive forward with
shared purpose to do
things the right way

ACCOUNTABILITY

Take ownership, keep
promises, find solutions

INNOVATION

Seek new ways to get
better everyday

GLOBAL LOCATIONS

North America

Global Corporate Headquarters

  • Ann Arbor, Michigan

Corporate

  • Ocala, FL

  • Brea, CA

Retail Store

  • Rochester Hills, MI

Manufacturing / Distribution

  • Forney, TX

  • Guadalajara, Mexico
    (RT MAK Manufacturing, S. de R.L. de C.V.)

  • Grand Forks, ND

  • Hope Valley, RI

  • Howe, IN

  • Laredo, TX

  • Layfayette, IN

Manufacturing / Distribution

  • Lawrenceville, GA

  • Madison, TN

  • Magog, Quebec, Canada

  • Massillion, OH

  • Mesquite, TX

  • Montgomery, AL

  • Mt. Eaton, OH

  • Navarre, OH

  • Old Hickory, TN

  • Ormond Beach, FL

  • Owosso, MI

  • Pendergrass, GA

  • Rogersville, MO

  • Salt Lake City, UT

  • Sparks, NV

  • Springfield, MO

  • West Monroe, LA

  • Yankton, SD

Europe

Corporate

  • Frederikssund, Denmark

Manufacturing / Distribution

  • Frederikssund, Denmark

Asia

Manufacturing / Distribution

  • Nong Kakha, Thailand

Australia

Corporate

  • Melbourne, Australia

Manufacturing / Distribution

  • Dandenong South, Australia

LEADERSHIP

Carl-Martin Lindahl

Chief Executive Officer & Board Director

Carl-Martin E. Lindahl is the CEO and Board Director of RealTruck since November 2022, after leadership roles at SVP Worldwide, KitchenAid, and the Whirlpool Corporation. He is a former McKinsey & Company partner and serves on the board of the Fiskars Group. Originally from Sweden, he holds an M.Sc. from Chalmers University of Technology and UC Berkeley’s Haas School of Business.

Baljinder Singh

Chief Financial Officer

Baljinder Singh is Chief Financial Officer of RealTruck, overseeing finance, procurement, and strategic growth initiatives. Before joining in August 2023, he was CFO of Wahl Clipper and held senior roles at SVP Worldwide, Serta Simmons Bedding, Grainger, and Motorola. He holds an MBA from Roosevelt University and a BS in Accountancy from Northern Illinois University.

Tammy Bohen

Chief Human Resources Officer

Tammy Bohen is the Chief Human Resources Officer at RealTruck, leading HR, Environmental, and Health & Safety functions since March 2023. She brings over two decades of HR leadership experience from companies like SVP Worldwide, Whirlpool, and Johnson & Johnson. Tammy holds a Master’s degree in Human Resources and a Bachelor's in Recreation Management.

Eric Dale

General Counsel

Eric Dale is Chief Legal Officer and EVP of Government Affairs and Corporate Transactions at RealTruck, joining in April 2023. He previously held senior roles at Balance Point Capital and Nielsen, and serves as Vice Chairman of Bankwell Financial Group. He holds a BA from Clark University and a JD from New York Law School.

Tony Ambroza

Chief Growth Officer

Tony Ambroza is Chief Growth Officer of RealTruck, leading its brand transformation since 2021. He previously drove major growth at Carhartt and held marketing leadership roles at Under Armour and Nike. He holds a BA from Columbia University and an MS from Indiana University.

Eric Firer

Chief Information Officer

Eric Firer is the Chief Information Officer since 2026 at RealTruck, overseeing the technology and leveraging it for accelerated growth, strengthening security and enhancing the customer experience. He previously served as Chief Information Officer at Kellanova and holds degrees from The Wharton School and Binghampton University School of Management.

Mark Hickey

Chief Engineering Officer

Mark Hickey is Chief Engineering Officer at RealTruck, joining in April 2014. He previously held executive roles at Truck Hero, Webasto Thermo & Comfort North America, and Magna International, specializing in engineering and product development. He holds a BSEE from Lawrence Technological University.

Ryan Herman

Executive Vice President, Sales

Ryan Herman is Executive Vice President of Sales at RealTruck, since in July 2016. With over 30 years in the automotive industry, and over 20 years within the RealTruck organization where he previously led sales at BAK Industries and held various leadership positions at BedRug, Extang Corp and Wings West.

Antonio Galvao Costa

Senior Vice President of Supply Chain and Customer Service

Antonio Galvao Costa is the Senior Vice President of Supply Chain and Customer Service, leading the global supply chain, planning, distribution and customer service teams. He joined in 2026 after prior leadership roles in supply chain at Tenneco/DRiV. He holds degrees from COPPEAD UFRJ and Federal University of Rio de Janeiro.

Ken Hossler

Senior Vice President, Manufacturing Operations

Ken Hossler is Senior Vice President of Manufacturing Operations at RealTruck, joining in January 2023. He previously held manufacturing leadership roles at SVP Worldwide, Peloton Interactive, and Whirlpool Corporation, and holds BBA and BASc degrees from Heidelberg University.

Dan Kusiak

Senior Vice President, Global Sourcing

Dan Kusiak is Senior Vice President of Global Sourcing and Procurement at RealTruck, overseeing procurement strategies and supplier relationships since 2021. He previously served as Chief Procurement Officer at Stoneridge and held leadership roles at Sypris Technologies, with degrees from Michigan State and Central Michigan University.

Filippo Robotti

SVP of Corporate Strategy, Business Development and Capability Building

Filippo Robotti is Chief Strategy Officer at RealTruck, overseeing international business, corporate strategy, and global growth since October 2023. He previously served as CEO of Ditto, CSO at SVP Worldwide, and held multiple roles at Whirlpool Corporation. He holds a Master’s from the London School of Economics and a BSc from Royal Holloway, University of London.

Greg Nelson

President, E-commerce

Greg Nelson is President of E-commerce at RealTruck, overseeing e-commerce strategy, operations, and P&L since October 2019. He previously held leadership roles at Staples, Groupon, Adobe, Amazon, and Best Buy.

Matt Grau

Head of M&A

Matt Grau is Head of M&A and Investor Relations at RealTruck, a role he has held since 2021 after serving as VP of Finance. He previously worked in investment banking at Jefferies and BB&T Capital Markets and holds a BS in Finance and Marketing from the University of South Carolina.