RealTruck is the premier vertically integrated truck, Jeep® and off-road parts and accessories company in North America. Headquartered in Ann Arbor, Mich. with over 5,000 employees and 35 locations across North America, we are an innovative market leading online retailer and manufacturer. Realtruck.com is the ultimate source and digital destination for those who love and live a real truck lifestyle. Fueled by our customer-first mindset, we continuously design, develop, manufacture, and sell industry-defining products with more than 570 patents and growing. Our portfolio of 28 powerhouse product brands are #1 or #2 (in U.S. market share) in each of our primary categories. Our extensive omni-channel approach allows us to serve customers wherever they’re searching, researching, and shopping for our products online at RealTruck.com or the Truck Hero Pro Channel, which includes more than 12,000 dealer locations and automotive (OEM) partnerships. RealTruck is engineered to deliver a seamless customer journey from idea to installation.


Making Trucks Better To Get Up, Get Out, And Enjoy Life's Adventures


To Be The Undisputed Authority On Transforming Trucks Into Real Trucks


Customers Come First

Every decision we make - from product design to manufacturing, and from distribution through installation - always prioritizes our customers’ needs and wants. As leaders, we are committed to providing employees the tools and transparency so they can go above and beyond in giving customers the ultimate confidence in purchasing our products.

A Passionate and Hard-Working Community

We love what we do. The diversity across our businesses makes us stronger. Our DNA is rooted in entrepreneurial spirit and finding a way to get things done the right way for our customers.

Relentless Pursuit of Innovation

We are committed to making things better — we never stop looking around every corner and setting our sights on "what's next?" Our passion for the products we make runs deep, because we love transforming trucks, Jeeps® and Off-Road vehicles as much as our customers.

We Do What We Say

Above all, we’re a company built on ethics, integrity, inclusivity and doing the right thing. It’s our duty to deliver on our promises to one another, our partners, our communities and our customers.



Manufacturing / Distribution

Distribution / Warehouse

Corporate / eCommerce


Carl-Martin Lindahl

Chief Executive Officer & Board Director

Ted McCormick

Chief Financial Officer

Sebastien Katch

Chief Operating Officer, Truck Bed Covers

Ryan Herman

Executive Vice President, Sales

Tony Ambroza

Chief Growth Officer

Mark Hickey

Chief Transformation Officer

Greg Nelson

President, E-commerce

Tom Luttrell

Chief Information Officer

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